{"id":45609,"date":"2008-09-25T14:22:31","date_gmt":"2008-09-25T12:22:31","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/agito-pl-vs-media-markt-wideo\/"},"modified":"2008-09-25T14:22:31","modified_gmt":"2008-09-25T12:22:31","slug":"agito-pl-vs-media-markt-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/agito-pl-vs-media-markt-wideo.html","title":{"rendered":"Agito.pl vs Media Markt (wideo)"},"content":{"rendered":"<p>Celem kampanii jest bezpo\u015brednia konfrontacja oferty cenowej sklepu Agito.pl wobec sieci market&oacute;w Media Markt.&nbsp;Spoty reklamowe b\u0119d\u0105 emitowane przez sze\u015b\u0107 tygodni w portalu Onet.pl, kampania zosta\u0142a obliczona na 30 mln ods\u0142on.<\/p>\n<p>W ka\u017cdym z trzech przygotowanych film&oacute;w, bohater podaje przyk\u0142ad r&oacute;\u017cnic w cenach konkretnych produkt&oacute;w w sklepie internetowym Agito.pl w por&oacute;wnaniu z konkurentem na rynku handlu tradycyjnego.<\/p>\n<p><p>Zamys\u0142 kampanii oparty zosta\u0142 o wyniki bada\u0144, przeprowadzonych przez instytuty Pentor (pa\u017adziernik 2007 r.) oraz\u2028MB SMG\/KRC (kwiecie\u0144 2008 r.), kt&oacute;re pokaza\u0142y, \u017ce oferta cenowa Agito.pl jest \u015brednio o 19 proc. ta\u0144sza ni\u017c oferta Media Markt. Badania przeprowadzono por&oacute;wnuj\u0105c ceny kilkuset najpopularniejszych produkt&oacute;w z bran\u017cy elektroniki u\u017cytkowej, w kt&oacute;rej specjalizuj\u0105 si\u0119 oba sklepy.<\/p>\n<p>Spoty &#8222;Podobno jestem idiot\u0105&#8230;&#8221; zosta\u0142y przygotowane przez agencj\u0119 Heureka. Zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy Value Media.<\/p>\n","protected":false},"excerpt":{"rendered":"Sklep internetowy Agito.pl rozpoczyna por&oacute;wnawcz\u0105 kampani\u0119 reklamow\u0105 pod has\u0142em &#8222;Podobno jestem idiot\u0105&#8230;&#8221;.","protected":false},"author":1,"featured_media":45610,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2821,370,736,360],"class_list":{"0":"post-45609","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-agito-pl","9":"tag-heureka","10":"tag-media-markt","11":"tag-value-media","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=45609"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45609\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/45610"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=45609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=45609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=45609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}