{"id":45593,"date":"2008-09-25T16:26:10","date_gmt":"2008-09-25T14:26:10","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/lec-z-axe-do-phoenix\/"},"modified":"2008-09-25T16:26:10","modified_gmt":"2008-09-25T14:26:10","slug":"lec-z-axe-do-phoenix","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/lec-z-axe-do-phoenix.html","title":{"rendered":"Le\u0107 z Axe do Phoenix"},"content":{"rendered":"<p>Motywem przewodnim kampanii jest wizerunek fikcyjnych linii lotniczych dedykowanych m\u0119\u017cczyznom. Dzia\u0142ania reklamowe wprowadzaj\u0105 na rynek nowy wariant zapachowy dezodorant&oacute;w Axe.<\/p>\n<p>Grup\u0105 docelow\u0105 akcji s\u0105 m\u0142odzi m\u0119\u017cczy\u017ani z poczuciem humoru. W ramach promocji realizowane s\u0105: walking ambient &#8211; grupy stewardess pojawiaj\u0105ce si\u0119 w du\u017cych miastach, akcje specjalne w prasie, dzia\u0142ania online &#8211; strona Axejet.pl oraz telewizyjne spoty i dzia\u0142ania outdoorowe. <\/p>\n<p>Za kreacj\u0119 odpowiadaj\u0105: Lowe Hunt Australia, G7 oraz agencja Netizens. Media zakupi\u0142 i zaplanowa\u0142 dom mediowy PHD.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Axe Jet. Przelecisz si\u0119?&#8221; to has\u0142o kampanii reklamowej dezodorant&oacute;w marki Axe z portfolio Unilever.","protected":false},"author":1,"featured_media":45594,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[811,109,445],"class_list":{"0":"post-45593","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-g7","9":"tag-netizens","10":"tag-phd","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=45593"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45593\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/45594"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=45593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=45593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=45593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}