{"id":45561,"date":"2008-09-26T14:21:56","date_gmt":"2008-09-26T12:21:56","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/autobusem-po-zloto-fortu-boyard\/"},"modified":"2008-09-26T14:21:56","modified_gmt":"2008-09-26T12:21:56","slug":"autobusem-po-zloto-fortu-boyard","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/autobusem-po-zloto-fortu-boyard.html","title":{"rendered":"Autobusem po z\u0142oto Fortu Boyard"},"content":{"rendered":"<p>W polskiej edycji &#8222;Fortu Boyard&#8221; wzi\u0119\u0142o udzia\u0142 104 uczestnik&oacute;w i 26 gwiazd. Ich twarze znajduj\u0105 si\u0119 na layoutach, wykorzystywanych przez CAM Media.<\/p>\n<p>W kampanii pod has\u0142em &#8222;Z\u0142oto lubi zuchwa\u0142ych&#8221; wykorzystano mix reklam typu King Size + Full Back + Queen Size oraz TramMax.<\/p>\n<p>Ciekawostk\u0105 jest wykorzystanie najnowszych autobus&oacute;w Scania, przystosowanych do zamieszczania tego typu no\u015bnik&oacute;w. Specjalny panel z ty\u0142u autobusu pozwala na \u0142atwy monta\u017c i nie powoduje zniekszta\u0142cenia layoutu. Umo\u017cliwia lepsz\u0105 ekspozycj\u0119 reklamy typu Full Back zar&oacute;wno w dzie\u0144, jak i w nocy.<\/p>\n<p>Firma CAM Media odpowiada za produkcj\u0119, odpowiedni\u0105 ekspozycj\u0119 layout&oacute;w, serwisowanie no\u015bnik&oacute;w, adaptowanie projekt&oacute;w graficznych, dostosowanych do transitu oraz bie\u017c\u0105ce monitorowanie kampanii. Zakupem i planowaniem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy Guideline.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kampania najnowszego programu rozrywkowego TVP, realizowana przez CAM Media. Promocja &#8222;Fortu Boyard&#8221; obejmuje osiem najwi\u0119kszych miast Polski.","protected":false},"author":1,"featured_media":45562,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[856,2720,610],"class_list":{"0":"post-45561","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-cam-media","9":"tag-guideline","10":"tag-tvp2","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=45561"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45561\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/45562"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=45561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=45561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=45561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}