{"id":45543,"date":"2008-09-26T16:29:49","date_gmt":"2008-09-26T14:29:49","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/konkurencja-razem-kampania-dealerow-bmw\/"},"modified":"2008-09-26T16:29:49","modified_gmt":"2008-09-26T14:29:49","slug":"konkurencja-razem-kampania-dealerow-bmw","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/konkurencja-razem-kampania-dealerow-bmw.html","title":{"rendered":"Konkurencja razem &#8211; kampania dealer\u00f3w BMW"},"content":{"rendered":"<p>Firmy Inchcape Motor, Auto Fus i Bawaria Motors po raz pierwszy zdecydowa\u0142y si\u0119 na wsp&oacute;\u0142prac\u0119 reklamow\u0105.<\/p>\n<p>Kampania ruszy\u0142a w kilka dni po og\u0142oszeniu przez BMW Polska premiery nowego modelu BMW 3. Inicjatorem i koordynatorem wsp&oacute;\u0142pracy reklamowej jest Inchcape Motor.<\/p>\n<p>&#8211; W poprzednich latach ka\u017cdy dealer samodzielnie organizowa\u0142 kampanie reklamowe. Z punktu widzenia klienta powstawa\u0142 ba\u0142agan. W mediach co jaki\u015b czas pojawia\u0142 si\u0119 inny spot, czy layout prasowy, innego dealera, ale z tym samym przekazem dotycz\u0105cym tego samego modelu samochodu &#8211; m&oacute;wi Agnieszka Zachaj-Zafirow, koordynator ds. marketingu Inchcape Motor.<\/p>\n<p>Nie oznacza to, \u017ce ca\u0142o\u015b\u0107 dzia\u0142a\u0144 marketingowych jest przez trzy firmy prowadzona wsp&oacute;lnie. Dzia\u0142ania np. z zakresu direct marketingu, B2B, czy budowania lojalno\u015bci klient&oacute;w ka\u017cdy z dealer&oacute;w prowadzi samodzielnie.<\/p>\n<p>R&oacute;wnocze\u015bnie z premier\u0105 nowego modelu BWM serii 3, importer rozpocz\u0105\u0142 kampani\u0119 produktow\u0105 w mediach og&oacute;lnopolskich, g\u0142&oacute;wnie w magazynach lifestylowych. Wsp&oacute;lna kampania dealer&oacute;w BMW w Warszawie prezentuje ich jako miejsce sprzeda\u017cy tego modelu i obejmuje g\u0142&oacute;wnie pras\u0119 i radio m.in.: Puls Biznesu, Gazet\u0119 Wyborcz\u0105, Gazet\u0119 Prawn\u0105 i Radio PiN.<\/p>\n","protected":false},"excerpt":{"rendered":"Warszawscy dealerzy BMW rozpocz\u0119li wsp&oacute;ln\u0105 kampani\u0119 promuj\u0105c\u0105 najnowszy model BMW serii 3.","protected":false},"author":1,"featured_media":45544,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[354,2814],"class_list":{"0":"post-45543","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-bmw","9":"tag-inchcape-motor","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=45543"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45543\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/45544"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=45543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=45543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=45543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}