{"id":45533,"date":"2008-09-29T09:58:21","date_gmt":"2008-09-29T07:58:21","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/uokik-kontra-e-reklamy\/"},"modified":"2008-09-29T09:58:21","modified_gmt":"2008-09-29T07:58:21","slug":"uokik-kontra-e-reklamy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/uokik-kontra-e-reklamy.html","title":{"rendered":"UOKiK kontra e-reklamy"},"content":{"rendered":"<p>Urz\u0105d wraz z Ministerstwem Infrastruktury sprawdzi\u0142 ok. 200 stron internetowych. I ma w\u0105tpliwo\u015bci, czy niekt&oacute;re reklamy s\u0105 zgodne z prawem. UOKiK pisze np. o wyskakuj\u0105cych okienkach promocyjnych tzw. pop-up. Pod lup\u0105 znalaz\u0142y si\u0119 te\u017c reklamy, gdzie nie ma w og&oacute;le krzy\u017cyka do zamkni\u0119cia albo krzy\u017cyk ucieka, gdy chcemy najecha\u0107 na niego myszk\u0105. Urz\u0119dowi nie spodoba\u0142y si\u0119 te\u017c reklamy zaskakuj\u0105ce internaut&oacute;w g\u0142o\u015bnym sygna\u0142em d\u017awi\u0119kowym i takie, kt&oacute;re mo\u017cna zamkn\u0105\u0107 dopiero po kilkunastu sekundach odtwarzania.<\/p>\n<p>Jak podkre\u015bla UOKiK, reklama typu pop-up nie jest zakazana. Ale niekt&oacute;re jej formy &#8211; w szczeg&oacute;lno\u015bci &#8222;okienka internetowe pozbawione funkcji natychmiastowego wygaszenia lub zaprojektowane specjalnie w celu obchodzenia blokad&#8221;- mog\u0105 stanowi\u0107 istotn\u0105 ingerencj\u0119 w sfer\u0119 prywatno\u015bci u\u017cytkownik&oacute;w sieci. A tego ju\u017c przepisy zakazuj\u0105.<\/p>\n<p>UOKiK na razie analizuje wyniki przegl\u0105du stron. Nie wyklucza, \u017ce zostan\u0105 wszcz\u0119te post\u0119powania wyja\u015bniaj\u0105ce.<\/p>\n<p>Wi\u0119cej na <a href=\"http:\/\/http:\/\/www.wyborcza.pl\">http:\/\/www.wyborcza.pl<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Internetowa reklama bywa uci\u0105\u017cliwa &#8211; twierdzi UOKiK. I zapowiada, \u017ce stosowanie trik&oacute;w w e-reklamie mo\u017ce si\u0119 sko\u0144czy\u0107 kar\u0105.","protected":false},"author":1,"featured_media":45534,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[817],"class_list":{"0":"post-45533","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-uokik","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=45533"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45533\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/45534"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=45533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=45533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=45533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}