{"id":45515,"date":"2008-09-29T12:30:25","date_gmt":"2008-09-29T10:30:25","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wislawski-w-kampanii-platinum\/"},"modified":"2008-09-29T12:30:25","modified_gmt":"2008-09-29T10:30:25","slug":"wislawski-w-kampanii-platinum","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/wislawski-w-kampanii-platinum.html","title":{"rendered":"Wis\u0142awski w kampanii Platinum"},"content":{"rendered":"<p>Bohaterem dzia\u0142a\u0144 marketingowych Platinum jest ambasador marki Maciej Wis\u0142awski, pilot rajdowy. <\/p>\n<p>Kampania jest kontynuacj\u0105 wiosennych dzia\u0142a\u0144 reklamowych bazuj\u0105cych na ekspertach w dziedzinie motoryzacji oraz w\u0105tku edukacyjnym. Celem strategicznym jest wzmocnienie \u015bwiadomo\u015bci marki oraz edukacja kierowc&oacute;w w zakresie wyboru olej&oacute;w silnikowych. <\/p>\n<p>Dzia\u0142ania reklamowe obejm\u0105 pras\u0119 bran\u017cow\u0105 (m.in. Auto Moto, Motor, Auto \u015awiat, Auto Export, Auto Motor i Sport, Top Gear, Auto Expert, Auto Moto Serwis i Nowoczesny Warsztat), radio (np. RMF FM, ZET, PR III, Radio Z\u0142ote Przeboje) oraz outdoor. Uzupe\u0142nieniem dzia\u0142a\u0144 promocyjnych jest reklama banerowa w tematycznych serwisach internetowych. <\/p>\n<p>Dzia\u0142ania promocyjne obejmuj\u0105 tak\u017ce sponsoring programu &#8222;Zakup kontrolowany&#8221; w stacji TVN Turbo.<\/p>\n<p>Kampania jest efektem wsp&oacute;\u0142pracy Orlen Oil z Demo Effective Launching. Za zakup medi&oacute;w odpowiedzialny jest dom mediowy Starcom.<\/p>\n","protected":false},"excerpt":{"rendered":"Startuje nowa kampania reklamowa olej&oacute;w silnikowych Platinum pod has\u0142em &#8222;Wymieniany przez ekspert&oacute;w&#8221;.","protected":false},"author":1,"featured_media":45516,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1069,377],"class_list":{"0":"post-45515","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-demo-effective-launching","9":"tag-starcom","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=45515"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45515\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/45516"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=45515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=45515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=45515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}