{"id":45467,"date":"2008-09-30T12:26:28","date_gmt":"2008-09-30T10:26:28","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/coolbrands-aston-martin-ponownie-przed-apple\/"},"modified":"2008-09-30T12:26:28","modified_gmt":"2008-09-30T10:26:28","slug":"coolbrands-aston-martin-ponownie-przed-apple","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/coolbrands-aston-martin-ponownie-przed-apple.html","title":{"rendered":"Coolbrands: Aston Martin ponownie przed Apple"},"content":{"rendered":"<p>Samoch&oacute;d Jamesa Bonda pokona\u0142 tym samym tegoroczny hit sprzeda\u017cowy &#8211; iPhone&#8217;a. &#8211; Marka ta jest nierozerwalnie zwi\u0105zana z Jamesem Bondem &#8211; podkre\u015bla Stephen Cheliotis, szef nadzoruj\u0105cego badanie Centre for Brand Analysis. Wp\u0142yn\u0119\u0142y na to niew\u0105tpliwie ogromne, dawne sukcesy serii, ale r&oacute;wnie\u017c jej ci\u0105g\u0142a popularno\u015b\u0107 oraz fakt, \u017ce Bond nadal pozostaje synonimem stylu i klasy.<\/p>\n<p>W pierwszej dziesi\u0105tce znalaz\u0142y si\u0119 r&oacute;wnie\u017c Apple, Bang &amp; Olufsen, YouTube, Google, Nintendo, Agent Provocateur, Rolex oraz Tate Modern. Badanie podzielone jest na liczne podkategorie, Rada Coolbrands oraz 2,5 tys. respondent&oacute;w ocenia\u0142o poszczeg&oacute;lne marki pod wzgl\u0119dem stylu, innowacyjno\u015bci, oryginalno\u015bci, autentyczno\u015bci i wyj\u0105tkowo\u015bci. <\/p>\n<p>Podkategori\u0119 najmodniejszych marek medialnych otwieraj\u0105 dwa magazyny kobiece &#8211; Vogue oraz Vanity Fair. Niezwyk\u0142y sukces filmowych adaptacji komiks&oacute;w takich jak &#8222;Batman&#8221; czy &#8222;Iron Man&#8221; sprawi\u0142y, \u017ce w kategorii tej znalaz\u0142y si\u0119 dwa wydawnictwa Marvel Comic oraz DC Comics, odpowiednio na trzeciej i pi\u0105tej pozycji. Natomiast media wirtualne zdominowa\u0142y YouTube, Google, Facebook oraz Wikipedia.<\/p>\n","protected":false},"excerpt":{"rendered":"Po raz trzeci Aston Martin zosta\u0142 okrzykni\u0119ty najmodniejsza mark\u0105 w Wlk. Brytanii.","protected":false},"author":1,"featured_media":45468,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[196,2810],"class_list":{"0":"post-45467","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"tag-apple","9":"tag-aston-martin","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=45467"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45467\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/45468"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=45467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=45467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=45467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}