{"id":45457,"date":"2008-09-30T13:31:31","date_gmt":"2008-09-30T11:31:31","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ecco-prezentuje-swoj-styl\/"},"modified":"2008-09-30T13:31:31","modified_gmt":"2008-09-30T11:31:31","slug":"ecco-prezentuje-swoj-styl","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ecco-prezentuje-swoj-styl.html","title":{"rendered":"Ecco prezentuje sw\u00f3j styl"},"content":{"rendered":"<p>Motywem g\u0142&oacute;wnym kampanii s\u0105 konkursy. Pierwszy umo\u017cliwia zaprojektowanie w\u0142asnego modelu buta. Drugi wy\u0142oni twarz \u015bwiatowej kampanii reklamowej Ecco. <\/p>\n<p>Dzia\u0142ania reklamowe wykorzystuj\u0105 takie formy reklamowe jak dynamic wallpaper i auto expand double billboard. Na serwisie spo\u0142eczno\u015bciowym Fotka.pl zastosowano rozwi\u0105zanie opieraj\u0105ce si\u0119 na multi billboardzie pobieraj\u0105cym do kreacji fotografi\u0119 zalogowanego u\u017cytkownika.<\/p>\n<p>Za zaplanowanie medi&oacute;w internetowych odpowiedzialny by\u0142 Fastbridge, a za adaptacj\u0119 internetowych form reklamowych agencja Click5.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em &#8222;M&oacute;j \u015bwiat, m&oacute;j styl, moje Ecco&#8221; wystartowa\u0142a internetowa\nkampania reklamowa promuj\u0105ca jesienn\u0105 kolekcj\u0119 obuwia marki.","protected":false},"author":1,"featured_media":45458,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2328,2606],"class_list":{"0":"post-45457","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-click5","9":"tag-fastbridge","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=45457"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45457\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/45458"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=45457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=45457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=45457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}