{"id":45439,"date":"2008-09-30T16:01:01","date_gmt":"2008-09-30T14:01:01","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/rusza-urodzinowa-kampania-cyfry\/"},"modified":"2008-09-30T16:01:01","modified_gmt":"2008-09-30T14:01:01","slug":"rusza-urodzinowa-kampania-cyfry","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/rusza-urodzinowa-kampania-cyfry.html","title":{"rendered":"Rusza urodzinowa kampania Cyfry+"},"content":{"rendered":"<p>Dzia\u0142ania maj\u0105 na celu promowanie wzbogaconej oferty platformy przygotowanej na 10. rocznic\u0119 istnienia Cyfry+. Has\u0142o kampanii ma wskazywa\u0107 na kompleksow\u0105 propozycj\u0119 stacji, kt&oacute;ra mo\u017ce wydawa\u0107 si\u0119 &#8222;szalona&#8221;.<\/p>\n<p>Jesienna kampania obejmie reklamy telewizyjne (TVP1, TVP2, TVN, TVN7, TVP Info, TVP Sport), radiowe (RMF FM, ZET Barometr, Audytorium 17, PR1, Planeta, ZET, Jazz), prasowe (Gazeta Wyborcza, Dziennik, Super Express, Fakt, TeleTydzie\u0144, Tele\u015awiat, To i Owo, Imperium TV, Super TV, Gazeta telewizyjna, Fakt TV, Super Express TV, Tele Magazyn), internetowe (Wp.pl, Onet.pl, Interia.pl, Gazeta.pl, Gadu-Gadu.pl) i outdoor. Ponadto na potrzeby kampanii zosta\u0142a stworzona strona internetowa Promocja.cyfraplus.pl.&nbsp; <\/p>\n<p>Kreacj\u0119 przygotowa\u0142a agencja Ogilvy Action. Za produkcj\u0119 filmu reklamowego odpowiada dom produkcyjny Redworks. Media zakupi\u0142 i zaplanowa\u0142 dom mediowy MPG. Kreacj\u0119 kampanii w internecie przygotowa\u0142a agencja Galileo, a za jej planowanie odpowiedzialna jest agencja Media Contacts. Produkcj\u0105 materia\u0142&oacute;w BTL zaj\u0119\u0142a si\u0119 agencja Adah Advertising.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Urodzinowe szale\u0144stwo&#8221; to has\u0142o nowej kampanii reklamowej Cyfry+.","protected":false},"author":1,"featured_media":45440,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2611,833,1103,947,808,804],"class_list":{"0":"post-45439","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-adah-advertising","9":"tag-cyfra","10":"tag-galileo","11":"tag-media-contacts","12":"tag-mpg","13":"tag-ogilvy-action","14":"cs-entry","15":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=45439"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45439\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/45440"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=45439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=45439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=45439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}