{"id":45413,"date":"2008-10-01T11:25:00","date_gmt":"2008-10-01T09:25:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/znani-w-kampanii-wizerunkowej-dziennika\/"},"modified":"2008-10-01T11:25:00","modified_gmt":"2008-10-01T09:25:00","slug":"znani-w-kampanii-wizerunkowej-dziennika","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/znani-w-kampanii-wizerunkowej-dziennika.html","title":{"rendered":"Znani w kampanii wizerunkowej Dziennika"},"content":{"rendered":"<p>W kolejnych wersjach spot&oacute;w b\u0119d\u0105 pojawia\u0107 si\u0119 nast\u0119pne znane osobisto\u015bci.&nbsp;Kampania nawi\u0105zuje do artyku\u0142&oacute;w ukazuj\u0105cych si\u0119 w kolejnych wydaniach Dziennika.<\/p>\n<p>Dzia\u0142ania maj\u0105 na celu podkre\u015blenie najwa\u017cniejszych cech Dziennika &#8211; opiniotw&oacute;rczo\u015bci i jako\u015bci. B\u0119d\u0105 r&oacute;wnie\u017c utrwala\u0107 jego wizerunek jako powa\u017cnego, nowoczesnego medium, poruszaj\u0105cego szerokie spektrum temat&oacute;w.<\/p>\n<p>&#8211; Kampania wizerunkowa to jeden z element&oacute;w strategii Dziennika. Polega ona na wzmacnianiu opiniotw&oacute;rczo\u015bci oraz budowania grupy lojalnych czytelnik&oacute;w &#8211; komentuje Dominik Tzimas, dyrektor zarz\u0105dzaj\u0105cy Dziennika.<\/p>\n<p>Dzia\u0142ania obejmuj\u0105 telewizj\u0119, radio, outdoor, a tak\u017ce internet oraz tytu\u0142y prasowe Axel Springer Polska.<\/p>\n<p>Kreacj\u0119 przygotowa\u0142a agencja reklamowa Team One. Za zakup medi&oacute;w odpowiada dom mediowy MediaCom.<\/p>\n","protected":false},"excerpt":{"rendered":"Dziennik rozpoczyna kampani\u0119 wizerunkow\u0105, w kt&oacute;rej bior\u0105 udzia\u0142 Jan Rokita, Jerzy Pilch i ekolog Ireneusz Chojnacki.\n&nbsp;","protected":false},"author":1,"featured_media":45414,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1879,126],"class_list":{"0":"post-45413","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-dziennik","9":"tag-ringier-axel-springer","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=45413"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45413\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/45414"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=45413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=45413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=45413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}