{"id":45409,"date":"2008-10-01T13:56:22","date_gmt":"2008-10-01T11:56:22","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/hyundai-wybiera-mc\/"},"modified":"2008-10-01T13:56:22","modified_gmt":"2008-10-01T11:56:22","slug":"hyundai-wybiera-mc","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/hyundai-wybiera-mc.html","title":{"rendered":"Hyundai wybiera M&#038;C"},"content":{"rendered":"<p>Korea\u0144ski koncern zrezygnowa\u0142 z us\u0142ug agencji VCCP, kt&oacute;ra prowadzi\u0142a nie tylko wart\u0105 12 mln funt&oacute;w brytyjsk\u0105 cz\u0119\u015b\u0107 bud\u017cetu, ale tak\u017ce trzy inne rynki: w\u0142oski, polski oraz czeski.<\/p>\n<p>M&amp;C Saatchi wybrane zosta\u0142o przez Hyundai bezpo\u015brednio, gigant motoryzacyjny nie przeprowadzi\u0142 post\u0119powania przetargowego. Agencja wsp&oacute;\u0142pracowa\u0107 b\u0119dzie z nale\u017c\u0105c\u0105 do Hyundai Innocean, cho\u0107 to M&amp;C odpowiedzialne b\u0119dzie za wszystkie obowi\u0105zki dotycz\u0105ce bud\u017cetu marki.<\/p>\n<p>Agencja VCCP prowadzi\u0142a bud\u017cet Hyundai od 2004 r., kiedy to pokona\u0142a w przetargu Abbott Mead Vickers BBDO. Wyb&oacute;r M&amp;C Saatchi jest ju\u017c kolejn\u0105 zmian\u0105 w strategii marketingowej korea\u0144skiego koncernu.<\/p>\n<p>W zesz\u0142ym tygodniu Hyundai Motor America przesun\u0105\u0142 sw&oacute;j bud\u017cet kreatywny z&nbsp; Goodby, Silverstein &amp; Partners do World Marketing Group.<\/p>\n","protected":false},"excerpt":{"rendered":"M&amp;C Saatchi odpowiedzialne b\u0119dzie za paneuropejski bud\u017cet kreatywny marki Hyundai.","protected":false},"author":1,"featured_media":45410,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[1115,179],"class_list":{"0":"post-45409","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-hyundai","9":"tag-saatchi-saatchi","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=45409"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45409\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/45410"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=45409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=45409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=45409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}