{"id":45401,"date":"2008-10-01T14:22:10","date_gmt":"2008-10-01T12:22:10","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/iq-marketing-dla-marki-domestos\/"},"modified":"2008-10-01T14:22:10","modified_gmt":"2008-10-01T12:22:10","slug":"iq-marketing-dla-marki-domestos","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/iq-marketing-dla-marki-domestos.html","title":{"rendered":"IQ Marketing dla marki Domestos"},"content":{"rendered":"<p>nowej, pomara\u0144czowej kostki toaletowej Domestos Orange, kt&oacute;r\u0105 wprowadza na rynek.<\/p>\n<p>Celem akcji promocyjnej jest prezentacja nowego produktu oraz zach\u0119cenie konsument&oacute;w do sprawdzenia skuteczno\u015bci dzia\u0142ania kostek.<\/p>\n<p>Ka\u017cdy konsument, kt&oacute;ry uzna, \u017ce produkt nie spe\u0142nia jego oczekiwa\u0144 mimo prawid\u0142owego u\u017cytkowania, b\u0119dzie m&oacute;g\u0142 w specjalnej ankiecie on-line z\u0142o\u017cy\u0107 reklamacj\u0119 i otrzyma\u0107 zwrot koszt&oacute;w zakupu. Akcj\u0105 obj\u0119te s\u0105  wszystkie kostki marki Domestos, w tym nowa kostka Domestos Orange.<\/p>\n<p>Kampani\u0119 wspieraj\u0105 dzia\u0142ania BTL (m.in. animacje hostessowe, promocyjne ekspozycje produktu, materia\u0142y POS) oraz ATL (spot telewizyjny).<\/p>\n<p>Za opracowanie koncepcji i mechaniki promocji, oraz kreacj\u0119 materia\u0142&oacute;w POS odpowiada agencja IQ Marketing, przygotowanie spotu telewizyjnego powierzono Lowe GGK.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Gwarancja \u015bwie\u017co\u015bci lub zwrot pieni\u0119dzy&#8221; &#8211; takim has\u0142em Unilever Polska zach\u0119ca konsument&oacute;w do przetestowania&#8230;","protected":false},"author":1,"featured_media":45402,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[853,203],"class_list":{"0":"post-45401","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-iq-marketing","9":"tag-lowe","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=45401"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45401\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/45402"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=45401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=45401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=45401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}