{"id":45383,"date":"2008-10-01T16:56:40","date_gmt":"2008-10-01T14:56:40","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pirelli-na-zime-2\/"},"modified":"2008-10-01T16:56:40","modified_gmt":"2008-10-01T14:56:40","slug":"pirelli-na-zime-2","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/pirelli-na-zime-2.html","title":{"rendered":"Pirelli na zim\u0119"},"content":{"rendered":"<p>Kampania reklamowa opon opiera si\u0119 na przes\u0142aniu: &#8222;Pirelli to Tw&oacute;j przyjaciel. Dba o Ciebie,Twoje bezpiecze\u0144stwo i komfort&#8221;. <\/p>\n<p>Dzia\u0142ania promocyjne opon zimowych poprzedza premiera nowej opony Winter Sottozero Serie II. G\u0142&oacute;wnym motywem promocji jest konkurs SMS. Ka\u017cdy, kto w terminie 1 pa\u017adziernika -19 grudnia br. dokona zakupu kompletu opon zimowych Pirelli w jednym z punkt&oacute;w sprzeda\u017cy, kt&oacute;ry bierze udzia\u0142 w promocji dostanie do wyboru jeden z prezent&oacute;w: latarka, kubek termiczny lub komplet skarpet narciarskich.<\/p>\n<p>Dodatkowo zorganizowano konkurs, w kt&oacute;rym co tydzie\u0144 mo\u017cna wygra\u0107 5 kask&oacute;w narciarskich. Ponadto wszystkie zg\u0142oszenia bior\u0105 udzia\u0142 w walce o nagrod\u0119 g\u0142&oacute;wn\u0105 w postaci treningu w Szkole Jazdy Subaru. Nagrodami pocieszenia w konkursie o nagrod\u0119 g\u0142&oacute;wn\u0105 s\u0105 3 kaski narciarskie.<\/p>\n<p>Akcj\u0119 wspieraj\u0105 dzia\u0142ania w radiu (RMF FM), prasie (Newsweek, Top Gear, Auto \u015awiat) oraz w sieci stacji benzynowych Orlen i Lukoil.<\/p>\n<p>Za kampani\u0119 reklamow\u0105 odpowiada agencja reklamowa Wizard.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Najlepsi przyjaciele na zim\u0119&#8221; to has\u0142o rozpoczynaj\u0105cej si\u0119 kampanii reklamowej zimowych opon Pirelli.","protected":false},"author":1,"featured_media":45384,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[787],"class_list":{"0":"post-45383","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-wizard","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=45383"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45383\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/45384"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=45383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=45383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=45383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}