{"id":45381,"date":"2008-10-01T17:12:30","date_gmt":"2008-10-01T15:12:30","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pulsujace-plakaty-z-coca-cola\/"},"modified":"2008-10-01T17:12:30","modified_gmt":"2008-10-01T15:12:30","slug":"pulsujace-plakaty-z-coca-cola","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/pulsujace-plakaty-z-coca-cola.html","title":{"rendered":"Pulsuj\u0105ce plakaty z Coca-Col\u0105"},"content":{"rendered":"<p>Akcja poprzedza premier\u0119 filmu z serii o przygodach Jamesa Bonda. W zwi\u0105zku z tym kampania skierowana jest do m\u0142odych m\u0119\u017cczyzn, mieszka\u0144c&oacute;w najwi\u0119kszych polskich miast. <\/p>\n<p>W kampanii Coca-Coli Zero wykorzystano 400 citylight&oacute;w AMS. Na stu no\u015bnikach zamontowano plakaty wykorzystuj\u0105ce technologi\u0119 druku polegaj\u0105c\u0105 na elektroluminescencji. Na plakatach znajduj\u0105 si\u0119 diody, kt&oacute;re pulsuj\u0105 \u015bwiat\u0142em, zmieniaj\u0105c odcie\u0144 na bardziej intensywny. <\/p>\n<p>Akcja obecna b\u0119dzie w Warszawie, Poznaniu, Tr&oacute;jmie\u015bcie i aglomeracji \u015bl\u0105skiej. Kreacj\u0119 kampanii przygotowa\u0142a agencja Publicis. Za strategi\u0119, planowanie i zakup medi&oacute;w odpowiada dom mediowy Starcom.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kampania promuj\u0105ca now\u0105 Coca-Col\u0119 Zero na citylightach AMS.","protected":false},"author":1,"featured_media":45382,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[57,52,377],"class_list":{"0":"post-45381","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-coca-cola","9":"tag-publicis","10":"tag-starcom","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=45381"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45381\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/45382"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=45381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=45381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=45381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}