{"id":45379,"date":"2008-10-01T17:27:06","date_gmt":"2008-10-01T15:27:06","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/hsbc-przekracza-granice\/"},"modified":"2008-10-01T17:27:06","modified_gmt":"2008-10-01T15:27:06","slug":"hsbc-przekracza-granice","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/hsbc-przekracza-granice.html","title":{"rendered":"HSBC przekracza granice"},"content":{"rendered":"<p>Kampania &#8222;Sukces ch\u0119tnie przekracza granice. A tw&oacute;j bank?&#8221; ma na celu zwi\u0119kszenie \u015bwiadomo\u015bci marki i pozyskanie nowych klient&oacute;w. Polska kampania jest cz\u0119\u015bci\u0105 og&oacute;lno\u015bwiatowej promocji banku, kt&oacute;ra jednocze\u015bnie rozpoczyna si\u0119 w kilkunastu krajach na ca\u0142ym \u015bwiecie.<\/p>\n<p>Kampania obecna b\u0119dzie w telewizji (TVN24, TVN CNBC Biznes, TV Biznes), prasie (Harvard Business Review, CEO, Nowy Przemys\u0142, Rzeczpospolita, Gazeta Prawna, Puls Biznesu, Parkiet, Rynki Zagraniczne), internecie (Onet.pl, Biznespolska.pl, Money.pl, Gazeta.pl, WP.pl, PB.pl, Gazetaprawna.pl, Google.pl), radiu (Radio PiN, Tok FM oraz Program 3 Polskiego Radia), a tak\u017ce poprzez dzia\u0142ania marketingu bezpo\u015bredniego. <\/p>\n<p>Dzia\u0142ania ATL potrwaj\u0105 od 1 pa\u017adziernika przez miesi\u0105c, natomiast marketing bezpo\u015bredni b\u0119dzie kontynuowany do ko\u0144ca roku.<\/p>\n<p>Kreacj\u0119 kampanii przygotowa\u0142a agencja JWT Londyn i JWT Warsaw i b\u0119dzie wykorzystywana przez bank w innych krajach. Zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy Mindshare.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpoczyna si\u0119 kampania reklamowa banku HSBC skierowana do przedsi\u0119biorc&oacute;w prowadz\u0105cych interesy za granic\u0105.","protected":false},"author":1,"featured_media":45380,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[509,85],"class_list":{"0":"post-45379","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-jwt","9":"tag-mindshare","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=45379"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45379\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/45380"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=45379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=45379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=45379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}