{"id":45325,"date":"2008-10-03T10:24:08","date_gmt":"2008-10-03T08:24:08","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/planete-odswieza-wizerunek\/"},"modified":"2008-10-03T10:24:08","modified_gmt":"2008-10-03T08:24:08","slug":"planete-odswieza-wizerunek","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/planete-odswieza-wizerunek.html","title":{"rendered":"Planete od\u015bwie\u017ca wizerunek"},"content":{"rendered":"<p>Dotychczasowe has\u0142o &#8222;\u015awiat tworzy cz\u0142owiek&#8221; zosta\u0142o zast\u0105pione przez &#8222;Mamy na to dokumenty&#8221;. Kampania b\u0119dzie prowadzona w prasie popularnonaukowej, bran\u017cowej oraz w internecie. Dzia\u0142ania promocyjne b\u0119d\u0105 kontynuowane tak\u017ce w 2009 roku.<\/p>\n<p>Przekaz jest skierowany do kobiet i m\u0119\u017cczyzn w wieku 18-49 lat, z wykszta\u0142ceniem \u015brednim i wy\u017cszym, codziennie korzystaj\u0105cych z internetu, pragn\u0105cych poszerza\u0107 sw\u0105 wiedz\u0119, zainteresowanych informacjami o bie\u017c\u0105cych wydarzeniach na \u015bwiecie, imprezami kulturalnymi, podr&oacute;\u017cami, mod\u0105, muzyk\u0105 i motoryzacj\u0105.<\/p>\n<p>Na antenie kana\u0142u Planete pojawi\u0105 si\u0119 tak\u017ce nowe spoty autopromocyjne, przedstawiaj\u0105ce najciekawsze propozycje filmowe z jesiennej ram&oacute;wki. Za kreacj\u0119 odpowiada agencja Mamastudio, planowaniem medi&oacute;w zajmuje si\u0119 MPG.<\/p>\n","protected":false},"excerpt":{"rendered":"W pa\u017adzierniku ruszy kampania reklamowa kana\u0142u Planete, kt&oacute;rej celem jest od\u015bwie\u017cenie wizerunku stacji i zainteresowanie m\u0142odszej grupy docelowej.","protected":false},"author":1,"featured_media":45326,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[632],"class_list":{"0":"post-45325","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-planete","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=45325"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45325\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/45326"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=45325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=45325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=45325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}