{"id":45317,"date":"2008-10-03T11:56:42","date_gmt":"2008-10-03T09:56:42","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/matysiakowie-w-ing\/"},"modified":"2008-10-03T11:56:42","modified_gmt":"2008-10-03T09:56:42","slug":"matysiakowie-w-ing","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/matysiakowie-w-ing.html","title":{"rendered":"MaTysiakowie w ING"},"content":{"rendered":"<p>Twarz\u0105 kampanii jest <a href=\"http:\/\/wiadomosci.mediarun.pl\/news\/28478,Kondrat_parodiuje_prezydenta_wideo,tagi_ING,group2\" target=\"_blank\" rel=\"noopener\">Marek Kondrat<\/a> a &#8222;ma tysiak&#8221; symbolizuje dodatkowe 1000 z\u0142 na koncie, kt&oacute;re zapewnia Emerytura Premium w ING.<\/p>\n<p>Celem dzia\u0142a\u0144 promocyjnych jest zach\u0119cenie do my\u015blenia o emeryturze. Kampania &#8222;MaTysiakowie&#8221; kontynuuje komunikacj\u0119 z pa\u017adziernika 2007 r. i kwietnia 2008 r.<\/p>\n<p>10- i 30-sekundowe spoty obecne b\u0119d\u0105 w TVP, TVN, Polsat, kana\u0142ach tematycznych TVN, TVN7, Czw&oacute;rce, Discovery i kana\u0142ach At Media. Dzia\u0142ania promocyjne obejm\u0105 tak\u017ce radio (Radio Zet, RMF FM, RMF Classic, Tr&oacute;jka, Tok FM i Radio PiN), internet i outdoor. Kampania zaplanowana jest do 31 pa\u017adziernika br. <\/p>\n<p>Kreacj\u0119 przygotowa\u0142a agencja Brain. Za zakup medi&oacute;w odpowiada dom mediowy PanMedia Western.<\/p>\n","protected":false},"excerpt":{"rendered":"ING rozpoczyna kampani\u0119 reklamow\u0105 &#8222;MaTysiakowie&#8221;, ktora ma zach\u0119ca\u0107 do oszcz\u0119dzania na dodatkow\u0105 emerytur\u0119.","protected":false},"author":1,"featured_media":45318,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1063,790,510],"class_list":{"0":"post-45317","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-brain","9":"tag-ing","10":"tag-panmedia-western","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=45317"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45317\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/45318"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=45317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=45317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=45317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}