{"id":45311,"date":"2008-10-03T12:33:36","date_gmt":"2008-10-03T10:33:36","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pzu-szuka-agencji-i-domu-mediowego\/"},"modified":"2008-10-03T12:33:36","modified_gmt":"2008-10-03T10:33:36","slug":"pzu-szuka-agencji-i-domu-mediowego","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/pzu-szuka-agencji-i-domu-mediowego.html","title":{"rendered":"PZU szuka agencji i domu mediowego"},"content":{"rendered":"<p>W przetargu bior\u0105 udzia\u0142 Starlink, ZenithOptimedia, Initiative Warszawa, Optimum Media OMD oraz Mediaedge:cia. Obecnie PZU pracuje z domem mediowym Starlink. Przetarg ma by\u0107 rozstrzygni\u0119ty do ko\u0144ca roku.<\/p>\n<p>W tym samym czasie PZU prowadzi przetarg na obs\u0142ug\u0119 bud\u017cetu reklamowego. Zaproszonych zosta\u0142o sze\u015bc agencji: Ad Works, DDB, Grey Worldwide Warszawa, Leo Burnett, McCann Erickson oraz Just, kt&oacute;ra obecnie obs\u0142uguje PZU. <\/p>\n<p>Do zada\u0144 agencji nale\u017cy przygotowanie strategii komunikacji marki oraz kampanii reklamowej ubezpiecze\u0144 komunikacyjnych.<\/p>\n","protected":false},"excerpt":{"rendered":"Grupa PZU zaprosi\u0142a pi\u0119\u0107 dom&oacute;w mediowych do pierwszego etapu przetargu na zakup i planowanie medi&oacute;w.","protected":false},"author":1,"featured_media":45312,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[324],"class_list":{"0":"post-45311","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-pzu","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=45311"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45311\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/45312"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=45311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=45311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=45311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}