{"id":45271,"date":"2008-10-06T09:39:06","date_gmt":"2008-10-06T07:39:06","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/axa-wzmacnia-komunikacje-w-regionach\/"},"modified":"2008-10-06T09:39:06","modified_gmt":"2008-10-06T07:39:06","slug":"axa-wzmacnia-komunikacje-w-regionach","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/axa-wzmacnia-komunikacje-w-regionach.html","title":{"rendered":"Axa wzmacnia komunikacj\u0119 w regionach"},"content":{"rendered":"<p>Kampania prezentuje pakiet AC i OC dla mieszka\u0144c&oacute;w Wielkopolski i Pomorza.<\/p>\n<p>Celem kampanii jest przekonanie kierowc&oacute;w w Wielkopolsce i na Pomorzu do zakupu ubezpieczenia i motywowanie potencjalnych klient&oacute;w do kontaktu z Axa Ubezpieczenia za po\u015brednictwem infolinii 95 22 oraz strony internetowej.<\/p>\n<p>Jest to pierwsza kampania reklamowa, w kt&oacute;rej opr&oacute;cz prasy wykorzystano no\u015bniki outdoorowe i radio.<\/p>\n<p>Za opracowanie strategii i przygotowanie kreacji odpowiedzialna jest agencja TBWA. Autorem ilustracji wykorzystanych w kampanii jest Bartek Minkiewicz. Za planowanie i zakup medi&oacute;w odpowiada dom mediowy Media Direction OMD.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kampania regionalna AXA Ubezpieczenia przygotowana przez agencj\u0119 TBWA.","protected":false},"author":1,"featured_media":45272,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[991,906,303],"class_list":{"0":"post-45271","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-axa","9":"tag-media-direction-omd","10":"tag-tbwa","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=45271"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45271\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/45272"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=45271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=45271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=45271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}