{"id":45253,"date":"2008-10-06T11:46:07","date_gmt":"2008-10-06T09:46:07","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/sniadanie-w-mcdonalds-z-gazeta-wyborcza\/"},"modified":"2008-10-06T11:46:07","modified_gmt":"2008-10-06T09:46:07","slug":"sniadanie-w-mcdonalds-z-gazeta-wyborcza","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/sniadanie-w-mcdonalds-z-gazeta-wyborcza.html","title":{"rendered":"\u015aniadanie w McDonald&#8217;s z Gazet\u0105 Wyborcz\u0105"},"content":{"rendered":"<p>Do ka\u017cdego zakupu dokonanego przed godz. 10.30, klienci otrzymaj\u0105 bezp\u0142atny egzemplarz Gazety Wyborczej. Has\u0142o towarzysz\u0105ce dzia\u0142aniom to &#8222;Smaczne \u015bniadanie! \u015awie\u017ce informacje!&#8221;. <\/p>\n<p>Akcja potrwa 2,5 miesi\u0105ca. Wspiera j\u0105 autopromocja na \u0142amach tytu\u0142&oacute;w Agory oraz na stronach internetowych wydawnictwa a tak\u017ce informacja na serwetach w restauracjach McDonald&rsquo;s. Plakaty umieszczono w komunikacji miejskiej oraz na uczelniach.<\/p>\n<p>Promocja posiada serwis informacyjny pod adresem Wyborcza.pl\/sniadania.<\/p>\n<p>Dzia\u0142ania s\u0105 kontynuacj\u0105 kampanii towarzysz\u0105cej wprowadzeniu w lecie br. oferty \u015bniadaniowej do polskiej sieci McDonald&rsquo;s. Po kampanii reklamowej (telewizja, outdoor), drugi etap to oferta typu &#8222;add on&#8221; dla go\u015bci restauracji. <\/p>\n<p>Trzecim etapem kampanii wpieraj\u0105cej ofert\u0119 \u015bniadaniow\u0105 b\u0119dzie konkurs fotograficzny, przeprowadzany wsp&oacute;lnie z Gazet\u0105 Wyborcz\u0105.<\/p>\n<p>Projekt jest realizowany przez agencj\u0119 Twenty Four Seven PR. Od strony kreatywnej wspieraj\u0105 go DDB Warszawa oraz Tribal DDB.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0105\u0142 si\u0119 kolejny etap dzia\u0142a\u0144 promocyjnych wspieraj\u0105cy wprowadzenie oferty \u015bniadaniowej do sieci McDonald&#8217;s.","protected":false},"author":1,"featured_media":45254,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[472,436,2501],"class_list":{"0":"post-45253","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-ddb","9":"tag-mcdonalds","10":"tag-twenty-four-seven","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=45253"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45253\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/45254"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=45253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=45253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=45253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}