{"id":45251,"date":"2008-10-06T12:52:47","date_gmt":"2008-10-06T10:52:47","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pizza-hut-zmienia-nazwe\/"},"modified":"2008-10-06T12:52:47","modified_gmt":"2008-10-06T10:52:47","slug":"pizza-hut-zmienia-nazwe","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/pizza-hut-zmienia-nazwe.html","title":{"rendered":"Pizza Hut zmienia nazw\u0119"},"content":{"rendered":"<p>Po p&oacute;\u0142 wieku istnienia Pizza Hut zmienia nazw\u0119 na Pasta Hut. Zmianom ulegnie r&oacute;wnie\u017c menu, pojawi si\u0119 osiem nowych da\u0144 na bazie makaronu. Inwestycja potrwa 6 lat i sie\u0107 planuje wyda\u0107 na zmian\u0119 wizerunku 100 mln funt&oacute;w.<\/p>\n<p>Badania wskazuj\u0105, ze konsumenci wol\u0105 bardziej zr&oacute;\u017cnicowane menu, a wi\u0119kszo\u015b\u0107 Brytyjczyk&oacute;w preferuje dania z makaronem ni\u017c pizz\u0119. &#8211; Chcemy by\u0107 tak rozpoznawalni ze wzgl\u0119du na nasze dania z makaronu jak to jest w przypadku pizzy &#8211; podkre\u015bla Claudia Nicholls-Magielsen, dyrektor marketingu Pizza Hut. Przyznaje jednocze\u015bnie, \u017ce ruch ten mo\u017ce by\u0107 pewnym zaskoczeniem, cho\u0107 powinien sprawi\u0107, \u017ce konsumenci spojrz\u0105 w nowy spos&oacute;b na Pizza Hut.<\/p>\n<p>Zmian\u0119 nazwy wspiera wielomilionowa kampania marketingowa, kt&oacute;r\u0105 zapocz\u0105tkuj\u0105 spoty telewizyjne przygotowane przez Abbott Mead Vickers BBDO.<\/p>\n","protected":false},"excerpt":{"rendered":"Pizza Hut zmienia nie tylko menu, ale i nazw\u0119 swojej sieci restauracji.","protected":false},"author":1,"featured_media":45252,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[966],"class_list":{"0":"post-45251","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-pizza-hut","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=45251"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45251\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/45252"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=45251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=45251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=45251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}