{"id":45209,"date":"2008-10-07T12:46:49","date_gmt":"2008-10-07T10:46:49","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/internet-pomaga-kupowac\/"},"modified":"2008-10-07T12:46:49","modified_gmt":"2008-10-07T10:46:49","slug":"internet-pomaga-kupowac","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/internet-pomaga-kupowac.html","title":{"rendered":"Internet pomaga kupowa\u0107"},"content":{"rendered":"<p>Takie wnioski przynosi badanie portalu Gazeta.pl i dzia\u0142u interaktywnego Next grupy Starcom Media Vest na temat zachowa\u0144 zakupowych polskich internaut&oacute;w.<\/p>\n<p>Respondent&oacute;w pytano o proces zakupowy: jak szukaj\u0105 informacji o produkcie, kiedy podejmuj\u0105 decyzje i dokonuj\u0105 zakupu oraz co robi\u0105 po zakupie &#8211; na przyk\u0142ad: czy dziel\u0105 si\u0119 z innymi opini\u0105 o produkcie. Badacze pytali tak\u017ce o kontakt respondent&oacute;w z reklam\u0105.<\/p>\n<p>Z badania wynika, \u017ce najlepiej z zakupami radz\u0105 sobie internauci w wieku od 25 do 34 lat. A\u017c po\u0142owa respondent&oacute;w z tej grupy wiekowej w ci\u0105gu tygodnia przed badaniem szuka\u0142a informacji o produktach na stronach producent&oacute;w. Ponad 40 proc. z nich szuka\u0142o opinii o produktach wyra\u017canych przez u\u017cytkownik&oacute;w, a ponad 30 proc. korzysta\u0142o z por&oacute;wnywarek cen.<\/p>\n<p>&#8211; A\u017c 63,3 proc. m\u0142odych internaut&oacute;w dzieli si\u0119 informacj\u0105 o produktach, chc\u0105c poleci\u0107 jaki\u015b produkt innym albo ochroni\u0107 innych przed kupnem bubla. Producent nie ma ju\u017c kontroli nad informacj\u0105 o swoim produkcie, ma j\u0105 konsument &#8211; podkre\u015bla Piotr Toczyski z Gazeta.pl, wsp&oacute;\u0142autor badania.<\/p>\n<p>Osoby z grupy wiekowej 25-34 lata wnikliwiej poszukuj\u0105 informacji o produktach, kt&oacute;re zamierzaj\u0105 zakupi\u0107. Co wi\u0119cej, wiedz\u0105, jak skutecznie dzieli\u0107 si\u0119 swoj\u0105 wiedz\u0105 z innymi u\u017cytkownikami sieci.<\/p>\n","protected":false},"excerpt":{"rendered":"Internet u\u0142atwia robienie zakup&oacute;w, ponad po\u0142owa internaut&oacute;w dzieli si\u0119 opini\u0105 na temat produkt&oacute;w z innymi u\u017cytkownikami sieci.","protected":false},"author":1,"featured_media":45210,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[251,377],"class_list":{"0":"post-45209","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-gazeta-pl","9":"tag-starcom","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=45209"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45209\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/45210"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=45209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=45209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=45209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}