{"id":45207,"date":"2008-10-07T12:52:40","date_gmt":"2008-10-07T10:52:40","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/indywidualny-tok-nauki-z-olympusem\/"},"modified":"2008-10-07T12:52:40","modified_gmt":"2008-10-07T10:52:40","slug":"indywidualny-tok-nauki-z-olympusem","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/indywidualny-tok-nauki-z-olympusem.html","title":{"rendered":"Indywidualny tok nauki z Olympusem"},"content":{"rendered":"<p>G\u0142&oacute;wnym celem przekazu jest pokazanie mo\u017cliwo\u015bci produktu, kt&oacute;ry \u0142\u0105czy w sobie trzy funkcje: dyktafonu stereo, odtwarzacza MP3 i pendrive&rsquo;a.<\/p>\n<p>Kampania kierowana jest do student&oacute;w, kt&oacute;rym mobilne dyktafony pomog\u0105 w nauce, a zarazem b\u0119d\u0105 gad\u017cetem. Adresaci to m\u0142odzi ludzie pomi\u0119dzy 20 a 30 rokiem \u017cycia, mieszkaj\u0105cy w wi\u0119kszych w o\u015brodkach akademickich. <\/p>\n<p>W trakcie kampanii wykorzystane zostan\u0105 no\u015bniki outdoor (citilighty, billboardy), internet (Grono.net, O2.pl, Gazeta.pl, pakiet dla student&oacute;w sieci ARBOmedia, Wrzuta.pl, Gadu-Gadu), POS (materia\u0142y pojawi\u0105 si\u0119 w miejscu sprzeda\u017cy i na uczelniach).<\/p>\n<p>Autorem kreacji jest agencja San Markos &#8211; Republika Dobrej Marki. Za planowanie medi&oacute;w odpowiada dom mediowy BrandConnection.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em &#8222;W\u0142\u0105cz indywidualny tok nauki&#8221; ruszy\u0142a nowa ods\u0142ona kampanii reklamowej dyktafon&oacute;w Olympus z serii WS.","protected":false},"author":1,"featured_media":45208,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1912,273],"class_list":{"0":"post-45207","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-brand-connection","9":"tag-san-markos","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=45207"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45207\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/45208"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=45207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=45207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=45207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}