{"id":45145,"date":"2008-10-08T15:06:43","date_gmt":"2008-10-08T13:06:43","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/cinema-city-otwiera-kino-w-zielonej-gorze\/"},"modified":"2008-10-08T15:06:43","modified_gmt":"2008-10-08T13:06:43","slug":"cinema-city-otwiera-kino-w-zielonej-gorze","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/cinema-city-otwiera-kino-w-zielonej-gorze.html","title":{"rendered":"Cinema City otwiera kino w Zielonej G\u00f3rze"},"content":{"rendered":"<p>Jego otwarciu towarzyszy launchingowa kampania reklamowa.<\/p>\n<p>No\u015bnikami s\u0105 dzienniki lokalne (Gazeta Lubuska, Gazeta Wyborcza), stacje radiowe (Eska, RMF Maxxx, Z\u0142ote Przeboje), mix no\u015bnik&oacute;w outdoorowych (wielki format, 12&#215;3, 6&#215;3, BB, 4&#215;3, citylighty), internet, a tak\u017ce ambient media (plakaty w autobusach komunikacji miejskiej, mimowie z ulotkami przebrani za s\u0142ynnych bohater&oacute;w filmowych, zawieszki na klamkach w akademikach oraz naklejki na drzwiach w toaletach szk&oacute;\u0142 wy\u017cszych).<\/p>\n<p>Celem kampanii jest poinformowanie o otworzeniu multipleksu oraz zwi\u0119kszenie cz\u0119stotliwo\u015bci wizyt w kinie mieszka\u0144c&oacute;w miasta Zielonej G&oacute;ry i jego okolic.<\/p>\n<p>Za kreacj\u0119 odpowiada firma Innova, zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy Pro Media House.<\/p>\n","protected":false},"excerpt":{"rendered":"Sp&oacute;\u0142ka Cinema City Poland otwiera w Zielonej G&oacute;rze nowy, dwudziesty pi\u0105ty multipleks w Polsce.","protected":false},"author":1,"featured_media":45146,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[849,2795,714],"class_list":{"0":"post-45145","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-cinema-city","9":"tag-innova","10":"tag-pro-media-house","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=45145"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45145\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/45146"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=45145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=45145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=45145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}