{"id":45070,"date":"2008-10-10T13:04:16","date_gmt":"2008-10-10T11:04:16","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/rubikom-i-sento-zyja-przestrzenia\/"},"modified":"2008-10-10T13:04:16","modified_gmt":"2008-10-10T11:04:16","slug":"rubikom-i-sento-zyja-przestrzenia","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/rubikom-i-sento-zyja-przestrzenia.html","title":{"rendered":"Rubikom i Sento &#8222;\u017cyj\u0105 przestrzeni\u0105&#8221;"},"content":{"rendered":"<p>Kampania ma charakter wizerunkowy i jest zarazem launchem nowej nazwy firmy.&nbsp;Celem komunikacji jest rozpocz\u0119cie procesu budowania wizerunku na rynku lokalnym.<\/p>\n<p>Kampania reklamowa kierowana jest do os&oacute;b w wieku 28 &#8211; 40+, do tzw. &#8222;singli&#8221; oraz os&oacute;b planuj\u0105cych za\u0142o\u017cy\u0107 rodzin\u0119. Dla nabywc&oacute;w dla kt&oacute;rych istotn\u0105 rol\u0119 odgrywa standard, lokalizacja i komunikacja, a tak\u017ce walory u\u017cytkowe zamieszkania &#8211; przestrze\u0144 parkowa, infrastruktura w postaci sklep&oacute;w, o\u015bwiaty, plac&oacute;w zabaw dla dzieci.<\/p>\n<p>Narz\u0119dzia wykorzystane w komunikacji to siatki wielkoformatowe i citylighty umieszczone w centralnych miejscach w Krakowie, prasa bran\u017cowa (Krakowskie Nieruchomo\u015bci), codzienna (Gazeta Wyborcza, Dziennik), internet (Wirtualna Polska, Onet Nieruchomo\u015bci, Gazeta.pl, Dominium Serwis) oraz dzia\u0142ania ambientowe, kt&oacute;re realizowane b\u0119d\u0105 w Galerii Kazimierz.<\/p>\n<p>Kampania potrwa do po\u0142owy grudnia.<\/p>\n<p>Za zakup medi&oacute;w, przygotowanie koncepcji komunikacji marketingowej, opracowanie strategii i proces rebrandingu marki odpowiada Rubikom Strategy&amp;Creation.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kampania reklamowa firmy deweloperskiej Sento pod has\u0142em &#8222;Potrzebujesz przestrzeni?&#8221;.","protected":false},"author":1,"featured_media":45071,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2106,2791],"class_list":{"0":"post-45070","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-rubikom-strategycreation","9":"tag-sento","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=45070"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45070\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/45071"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=45070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=45070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=45070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}