{"id":45040,"date":"2008-10-13T10:33:32","date_gmt":"2008-10-13T08:33:32","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/krakow-sprzedaje-festiwale\/"},"modified":"2008-10-13T10:33:32","modified_gmt":"2008-10-13T08:33:32","slug":"krakow-sprzedaje-festiwale","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/krakow-sprzedaje-festiwale.html","title":{"rendered":"Krak\u00f3w sprzedaje festiwale"},"content":{"rendered":"<p>promocj\u0119 krakowskich festiwali tworz\u0105cych cykl &#8222;6 zmys\u0142&oacute;w&#8221;.<\/p>\n<p>Podstawowe cele dzia\u0142a\u0144 marketingowych to pozyskanie nowych mecenas&oacute;w dla presti\u017cowych wydarze\u0144 kulturalnych w Krakowie oraz promowanie samych festiwali. St\u0105d wizualna koncentracja na ekspozycji logotyp&oacute;w festiwali, kt&oacute;re sk\u0142adaj\u0105 si\u0119 na 6 zmys\u0142&oacute;w.<\/p>\n<p>Reklamy z pilotem zamieszczone zosta\u0142y w Polityce oraz w pismach bran\u017cowych: Marketing Magazine, Press, Forbes i Media&amp;Marketing. Wielkoformatowe siatki reklamowe zawis\u0142y w Warszawie, Poznaniu i we Wroc\u0142awiu.<\/p>\n<p>Dodatkowo prezesi najwi\u0119kszych w kraju firm zaproszeni zostali na pokaz filmowy w ramach festiwalu Off-Camera. Zaproszenie dor\u0119cza\u0142 im pos\u0142aniec &#8211; mierz\u0105cy 205 cm wzrostu koszykarz, wyposa\u017cony w identyfikator &#8222;Kultura wysokich lot&oacute;w&#8221;. Do zaproszenia do\u0142\u0105czany by\u0142 upominek &#8211; komplet sze\u015bciu kul do gry w p&eacute;tanque. Zar&oacute;wno pilot, jak i boules mia\u0142y sugerowa\u0107 odbiorcom, \u017ce to do nich nale\u017cy decyzja, z jakim festiwalem zwi\u0105\u017ce si\u0119 ich firma.<\/p>\n<p>W prace nad kampani\u0105 ze strony Eskadry MarketPlace zaanga\u017cowani byli Adam Ka\u0142ucki (client service) oraz Marek Tobolewski i Piotr Szymanowicz (creative team).<\/p>\n","protected":false},"excerpt":{"rendered":"Eskadra MarketPlace na zlecenie Urz\u0119du Miasta Krakowa przeprowadzi\u0142a w\u015br&oacute;d potencjalnych sponsor&oacute;w&#8230;","protected":false},"author":1,"featured_media":45041,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[2499],"class_list":{"0":"post-45040","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-eskadra-marketplace","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=45040"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45040\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/45041"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=45040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=45040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=45040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}