{"id":45036,"date":"2008-10-13T10:56:55","date_gmt":"2008-10-13T08:56:55","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/cubus-po-rebrandingu\/"},"modified":"2008-10-13T10:56:55","modified_gmt":"2008-10-13T08:56:55","slug":"cubus-po-rebrandingu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/cubus-po-rebrandingu.html","title":{"rendered":"Cubus po rebrandingu"},"content":{"rendered":"<p>Przyczyn\u0105 zmian s\u0105 plany ekspansji marki na kolejne (po Szwecji i Polsce) rynki zagraniczne, kt&oacute;re wymagaj\u0105 bardziej sp&oacute;jnej koncepcji wizerunku brandu oraz sposob&oacute;w i kana\u0142&oacute;w komunikacji.<\/p>\n<p>Z sieci handlowej Cubus przekszta\u0142ca si\u0119 w sie\u0107 typu fashion.<\/p>\n<p>W\u015br&oacute;d zmian w corporate identity znalaz\u0142y si\u0119: zmiana logotypu, redekoracja sklep&oacute;w, wyb&oacute;r Mini Anden  na twarz roku marki Cubus oraz realizacja sp&oacute;jnej kampanii reklamowej z jej udzia\u0142em, a tak\u017ce szereg promocji konsumenckich realizowanych lokalnie wed\u0142ug planu marketingowego.<\/p>\n<p>Plan mediowy zak\u0142ada emisj\u0119 spot&oacute;w telewizyjnych w Szwecji i Norwegii oraz billboard&oacute;w, reklamy w prasie modowej we wszystkich krajach, w kt&oacute;rych marka ma swoje salony, a tak\u017ce direct mailing realizowany lokalnie.<\/p>\n<p>Now\u0105 kreacj\u0119 marki przygotowa\u0142a norweska agencja reklamowa Spring.<\/p>\n","protected":false},"excerpt":{"rendered":"Cubus ma now\u0105 identyfikacj\u0119 wizualn\u0105. Pod\u0105\u017cy\u0142y za ni\u0105 r&oacute;wnie\u017c zmiany w kolekcji.","protected":false},"author":1,"featured_media":45037,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2788],"class_list":{"0":"post-45036","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-cubus","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=45036"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45036\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/45037"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=45036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=45036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=45036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}