{"id":45018,"date":"2008-10-13T15:28:55","date_gmt":"2008-10-13T13:28:55","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/lyk-inspiracji-z-liptonem-i-tequillapolska\/"},"modified":"2008-10-13T15:28:55","modified_gmt":"2008-10-13T13:28:55","slug":"lyk-inspiracji-z-liptonem-i-tequillapolska","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/lyk-inspiracji-z-liptonem-i-tequillapolska.html","title":{"rendered":"&#8222;\u0141yk inspiracji&#8221; z Liptonem i TequillaPolska"},"content":{"rendered":"<p>Aktywacja promocyjna planowana na IV kwarta\u0142 2008 r. b\u0119dzie wspiera\u0142a now\u0105 komunikacj\u0119 marki prowadzon\u0105 pod tym samym has\u0142em.<\/p>\n<p>Dzia\u0142ania kierowane b\u0119d\u0105 g\u0142&oacute;wnie do aktywnych, nowoczesnych kobiet, pozytywnie nastawionych do \u017cycia.<\/p>\n<p>Aktorka, piosenkarka i dziennikarz przygotowali dla konsument&oacute;w kubki, kt&oacute;re opr&oacute;cz grafiki oddaj\u0105cej charakter i profesj\u0119 gwiazd, zawieraj\u0105 sentencj\u0119 artysty oraz has\u0142o sp&oacute;jne z now\u0105 komunikacj\u0105 marki.<\/p>\n<p>Komunikacja tegorocznej promocji prowadzona b\u0119dzie w prasie, radiu, telewizji oraz w internecie. Dzia\u0142ania wspiera\u0107 b\u0119d\u0105 r&oacute;wnie\u017c materia\u0142y POS.<\/p>\n<p>Za kampani\u0119 BTL oraz dzia\u0142ania w prasie odpowiada agencja marketingu zintegrowanego TequillaPolska. Spoty telewizyjne oraz radiowe przygotuje agencja DDB Warszawa, kampani\u0119 w internecie zrealizuje Tribal DDB.<\/p>\n","protected":false},"excerpt":{"rendered":"Krystyna Janda, Wojciech Mann i Anita Lipnicka b\u0119d\u0105 twarzami najnowszej kampanii promocyjnej marki Lipton pod has\u0142em &#8222;Lipton. \u0141yk inspiracji&#8221;.","protected":false},"author":1,"featured_media":45019,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[472,1376,1181],"class_list":{"0":"post-45018","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-ddb","9":"tag-lipton","10":"tag-tequilapolska","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=45018"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/45018\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/45019"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=45018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=45018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=45018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}