{"id":44899,"date":"2008-10-16T13:42:12","date_gmt":"2008-10-16T11:42:12","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/budzet-powerade-w-rekach-fallon\/"},"modified":"2008-10-16T13:42:12","modified_gmt":"2008-10-16T11:42:12","slug":"budzet-powerade-w-rekach-fallon","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/budzet-powerade-w-rekach-fallon.html","title":{"rendered":"Bud\u017cet Powerade w r\u0119kach Fallon"},"content":{"rendered":"<p>Fallon odpowiedzialne b\u0119dzie za reklam\u0119 w telewizji, prasie oraz na no\u015bnikach zewn\u0119trznych nale\u017c\u0105cej do koncernu Coca-Cola marki. Dotychczasowa agencja, wybrana w maju 2007 r. Mother pracowa\u0107 b\u0119dzie przy tocz\u0105cej si\u0119 nadal kampanii podkre\u015blaj\u0105cej zwi\u0105zki Powerade z Igrzyskami Olimpijskimi w Pekinie.<\/p>\n<p>Wyb&oacute;r Fallon jest ju\u017c kolejn\u0105 z serii zmian wprowadzonych przez Coca-Cola. Koncern rezygnuje z oddzielnych strategii marketingowych dla ka\u017cdego z rynk&oacute;w, skupiaj\u0105c si\u0119 na ca\u0142ych regionach. Gigant sektora napoj&oacute;w bezalkoholowych powierzy\u0142 ju\u017c paneuropejski bud\u017cet Sprite Ogilvy &amp; Mather Frankfurt, na kr&oacute;tko przed przeniesieniem obowi\u0105zk&oacute;w w regionie zwi\u0105zanych z Diet Coke do Mother.<\/p>\n","protected":false},"excerpt":{"rendered":"Fallon pokonuje Mother w walce o paneuropejski bud\u017cet Powerade.","protected":false},"author":1,"featured_media":44900,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2777,474],"class_list":{"0":"post-44899","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-fallon","9":"tag-powerade","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=44899"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44899\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/44900"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=44899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=44899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=44899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}