{"id":44845,"date":"2008-10-17T14:50:27","date_gmt":"2008-10-17T12:50:27","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/google-online-marketing-challenge-2009-druga-edycja\/"},"modified":"2008-10-17T14:50:27","modified_gmt":"2008-10-17T12:50:27","slug":"google-online-marketing-challenge-2009-druga-edycja","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/google-online-marketing-challenge-2009-druga-edycja.html","title":{"rendered":"Google Online Marketing Challenge 2009: druga edycja"},"content":{"rendered":"<p>do opracowania strategii dzia\u0142a\u0144 marketingowych w internecie dla lokalnych przedsi\u0119biorstw.<\/p>\n<p>Pierwsza edycja konkursu okaza\u0142a si\u0119 du\u017cym sukcesem &#8211; udzia\u0142 wzi\u0119\u0142o 1650 zespo\u0142&oacute;w z 47 kraj&oacute;w. Dlatego Google podj\u0119\u0142o decyzj\u0119 o przekszta\u0142ceniu tej inicjatywy w regularnie organizowany konkurs. Zmagania akademickie w dziedzinie marketingu internetowego b\u0119d\u0105 odbywa\u0142y si\u0119 corocznie.<\/p>\n<p>Konkurs jest \u0107wiczeniem odbywaj\u0105cym si\u0119 w ramach zaj\u0119\u0107 na uczelni, umo\u017cliwiaj\u0105cym studentom zdobycie praktycznego do\u015bwiadczenia w zakresie reklamy internetowej. Zespo\u0142y student&oacute;w otrzymuj\u0105 r&oacute;wnowarto\u015b\u0107 200 dolar&oacute;w, kt&oacute;re maj\u0105 przeznaczy\u0107 na reklam\u0119 w systemie Google AdWords, nawi\u0105zuj\u0105c wsp&oacute;\u0142prac\u0119 z wybranym, lokalnym przedsi\u0119biorstwem w celu opracowania marketingowej kampanii internetowej dla tej firmy. Zespo\u0142y musz\u0105 opisa\u0107 swoj\u0105 strategi\u0119, przeprowadzi\u0107 kampani\u0119, oceni\u0107 jej wyniki oraz opracowa\u0107 rekomendacj\u0119 dalszego rozwoju dzia\u0142a\u0144 marketingowych danego przedsi\u0119biorstwa w internecie.<\/p>\n<p>Dodatkowe informacje mo\u017cna znale\u017a\u0107 pod adresem: www.google.com\/onlinechallenge<\/p>\n","protected":false},"excerpt":{"rendered":"Rusza druga edycja konkursu Google Online Marketing Challenge 2009, kt&oacute;rego celem jest zach\u0119cenie zespo\u0142&oacute;w uniwersyteckich&#8230;","protected":false},"author":1,"featured_media":44846,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[181],"class_list":{"0":"post-44845","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-google","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=44845"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44845\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/44846"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=44845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=44845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=44845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}