{"id":44799,"date":"2008-10-20T13:59:57","date_gmt":"2008-10-20T11:59:57","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/financial-times-zacheca-do-inwestowania\/"},"modified":"2015-01-12T14:42:13","modified_gmt":"2015-01-12T14:42:13","slug":"financial-times-zacheca-do-inwestowania","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/financial-times-zacheca-do-inwestowania.html","title":{"rendered":"Financial Times zach\u0119ca do inwestowania"},"content":{"rendered":"<p>Kampania przygotowana przez DDB London obejmuje reklam\u0119 w prasie, internecie oraz na no\u015bnikach zewn\u0119trznych i jest kontynuacj\u0105 rozpocz\u0119tej na pocz\u0105tku roku akcji &#8222;We live in Financial Times&#8221;. &#8211; Zmniejszanie wydatk&oacute;w w niepewnych czasach i w trakcie recesji daje ogromn\u0105 przewag\u0119 wszystkim tym konkurentom, kt&oacute;rzy tego nie robi\u0105 &#8211; t\u0142umaczy przes\u0142anie kampanii&nbsp;Frances Brindle,&nbsp;dyrektor marketingu FT.<\/p>\n<p>Kampania jest odpowiedzi\u0105 na przygotowany przez Institute of Practitioners In Advertising raport Bellwether, kt&oacute;ry zwraca uwag\u0119 na ogromn\u0105 skal\u0119 ci\u0119\u0107 w bud\u017cetach reklamowych brytyjskich firm.<\/p>\n<p>Akcj\u0119 wspiera r&oacute;wnie\u017c specjalna strona <a href=\"http:\/\/www.ft.com\/budgets\" target=\"_blank\" rel=\"noopener\">www.ft.com\/budgets<\/a>, kt&oacute;ra ma zach\u0119ca\u0107 i prowokowa\u0107 do dyskusji na temat kryzysu.<\/p>\n","protected":false},"excerpt":{"rendered":"Financial Times, najpopularniejszy tytu\u0142 biznesowy w Europie, zach\u0119ca firmy do inwestowania w reklam\u0119.","protected":false},"author":1,"featured_media":44800,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2141],"class_list":{"0":"post-44799","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-financial-times","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=44799"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44799\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/44800"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=44799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=44799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=44799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}