{"id":44741,"date":"2008-10-21T13:10:35","date_gmt":"2008-10-21T11:10:35","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pepsi-zmienia-logo\/"},"modified":"2008-10-21T13:10:35","modified_gmt":"2008-10-21T11:10:35","slug":"pepsi-zmienia-logo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/pepsi-zmienia-logo.html","title":{"rendered":"Pepsi zmienia logo"},"content":{"rendered":"<p>Koncern przestawi\u0142 najnowsz\u0105 wersj\u0119 wymy\u015blonego jeszcze w latach pi\u0119\u0107dziesi\u0105tych ubieg\u0142ego wieku logo. Tr&oacute;jkolorowa kula posiada\u0107 b\u0119dzie obecnie trzy wersje, dla Diet Pepsi, Pepsi i Pepsi Max.<\/p>\n<p>Kszta\u0142t i podstawowe kolory zostan\u0105 zachowane, poszczeg&oacute;lne warianty r&oacute;\u017cni\u0107 si\u0119 b\u0119d\u0105 jedynie kszta\u0142tem \u015brodkowego, bia\u0142ego paska.&nbsp;<\/p>\n<p>Zmiana ta nie jest pierwsz\u0105 w historii marki, cho\u0107 nie zdarzy\u0142o si\u0119 jeszcze, by koncern projektowa\u0142 r&oacute;\u017cne symbole dla poszczeg&oacute;lnych produkt&oacute;w. Zakrojona na trzy lata akcja od\u015bwie\u017cania wizerunku marki kosztowa\u0107 b\u0119dzie Pepsi 1,2 mld dolar&oacute;w.<\/p>\n","protected":false},"excerpt":{"rendered":"Pepsi wyda 1,2 mld dolar&oacute;w na od\u015bwie\u017cenie swojego wizerunku.","protected":false},"author":1,"featured_media":44742,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[378],"class_list":{"0":"post-44741","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-pepsi","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=44741"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44741\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/44742"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=44741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=44741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=44741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}