{"id":44737,"date":"2008-10-21T13:36:36","date_gmt":"2008-10-21T11:36:36","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowe-oblicze-marki-reporter\/"},"modified":"2008-10-21T13:36:36","modified_gmt":"2008-10-21T11:36:36","slug":"nowe-oblicze-marki-reporter","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/nowe-oblicze-marki-reporter.html","title":{"rendered":"Nowe oblicze marki Reporter"},"content":{"rendered":"<p>Zmiany dotycz\u0105 charakteru kolekcji, kt&oacute;ra stanie si\u0119 bardziej modowa, dojrza\u0142a, casulalowa. Do tej pory w kolekcji Reportera dominowa\u0142 styl sportowy.<\/p>\n<p>Poszerzona zostanie grupa docelowa. Dotychczasowa grupa odbiorc&oacute;w to osoby w wieku od 18 do 25 lat. Teraz marka chce dotrze\u0107 do klient&oacute;w powy\u017cej 25 roku \u017cycia.<\/p>\n<p>Zmianom w kolekcji towarzyszy zmiana wizerunku, witryn, salon&oacute;w.<\/p>\n<p>Autorem projektu  nowej koncepcji wizualnej witryn i wn\u0119trza salon&oacute;w Reporter jest agencja reklamowa Graffiti ze \u015al\u0105ska.  Autorem zdj\u0119\u0107 do jesienno-zimowej kolekcji jest Rober Wola\u0144ski.<\/p>\n<p>Na wiosn\u0119 przysz\u0142ego roku zaplanowana zosta\u0142a kampania reklamowa marki. Dzia\u0142ania b\u0119d\u0105 mia\u0142y zwi\u0105zek z pojawieniem si\u0119 na rynku prze\u0142omowej dla Reportera kolekcji.<\/p>\n","protected":false},"excerpt":{"rendered":"Trwa rebranding salon&oacute;w marki odzie\u017cowej Reporter. Nowy wizerunek wprowadzony zosta\u0142 w jednym z salon&oacute;w w galerii Silesia City Center.","protected":false},"author":1,"featured_media":44738,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[2642,2641],"class_list":{"0":"post-44737","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-graffiti","9":"tag-reporter","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=44737"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44737\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/44738"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=44737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=44737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=44737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}