{"id":44697,"date":"2008-10-22T11:52:40","date_gmt":"2008-10-22T09:52:40","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nescafe-promuje-system-do-kawy\/"},"modified":"2015-01-13T01:38:55","modified_gmt":"2015-01-13T01:38:55","slug":"nescafe-promuje-system-do-kawy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/e-commerce\/nescafe-promuje-system-do-kawy.html","title":{"rendered":"Nescafe promuje system do kawy"},"content":{"rendered":"<p>Kampania reklamowa odbywa si\u0119 pod has\u0142em &#8222;Kawy jak w kawiarni w Twoim domu&#8221;.&nbsp;Komunikat dotrze do grupy docelowej za po\u015brednictwem telewizji, prasy i internetu.<\/p>\n<p>Poza reklam\u0105, nowy produkt otrzyma wsparcie w postaci dzia\u0142a\u0144 promocyjnych i PR. System Nescafe Dolce Gusto b\u0119dzie promowany w punktach sprzeda\u017cy &#8211; hipermarketach spo\u017cywczych, halach Cash&amp;Carry oraz w sklepach RTV\/AGD. W wybranych sklepach w ca\u0142ej Polsce b\u0119d\u0105 te\u017c prowadzone prezentacje nowego rozwi\u0105zania po\u0142\u0105czone z mo\u017cliwo\u015bci\u0105 degustacji.<\/p>\n<p>Dzia\u0142ania PR b\u0119d\u0105 skupia\u0142y si\u0119 na relacjach z mediami, organizowaniu konkurs&oacute;w mediowych oraz test&oacute;w produktu.<\/p>\n<p>Za adaptacj\u0119 spot&oacute;w telewizyjnych oraz kreacj\u0119 layout&oacute;w prasowych i internetowych jest odpowiedzialna agencja McCann Erickson Polska. Media zaplanowa\u0142o i zakupi\u0142o Mediaedge:cia. Za dzia\u0142ania PR jest odpowiedzialna agencja Allegro.<\/p>\n","protected":false},"excerpt":{"rendered":"Rusza kampania reklamowa systemu do kawy Nescafe Dolce Gusto, kt&oacute;ry jest efektem wsp&oacute;\u0142pracy koncernu Nestl&eacute; i marki Krups.","protected":false},"author":1,"featured_media":44698,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[4633,9642],"tags":[156,759,1424,321],"class_list":{"0":"post-44697","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-e-commerce","8":"category-atl","9":"tag-allegro","10":"tag-mccann-erickson","11":"tag-mediaedgecia","12":"tag-nestle","13":"cs-entry","14":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=44697"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44697\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/44698"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=44697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=44697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=44697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}