{"id":44677,"date":"2008-10-22T16:37:40","date_gmt":"2008-10-22T14:37:40","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/przestrzenna-reklama-pralki-electrolux\/"},"modified":"2008-10-22T16:37:40","modified_gmt":"2008-10-22T14:37:40","slug":"przestrzenna-reklama-pralki-electrolux","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/przestrzenna-reklama-pralki-electrolux.html","title":{"rendered":"Przestrzenna reklama pralki Electrolux"},"content":{"rendered":"<p>Przestrzenna reklama pralki Electrolux Time Manager to pierwsza w Polsce tego typu realizacja z wykorzystaniem wielkiego formatu.<\/p>\n<p>Electrolux zaproponowa\u0142 rozwi\u0105zanie ukazuj\u0105ce produkt w trzech wymiarach. Budynek Dworca Zachodniego przy Al. Jerozolimskich w Warszawie zosta\u0142 z trzech stron opakowany siatk\u0105 wielkoformatow\u0105, aby odda\u0107 rzeczywisty wygl\u0105d urz\u0105dzenia. Zadbano nawet o zamaskowanie kraw\u0119dzi budynku. Dzi\u0119ki temu wszyscy przeje\u017cd\u017caj\u0105cy mog\u0105 ogl\u0105da\u0107 pralk\u0119 w pejza\u017cu miejskim.<\/p>\n<p>Niestandardowa ekspozycja zosta\u0142a wzbogacona elementem tr&oacute;jwymiarowym. Z boku gigantycznej pralki, dla zachowania sp&oacute;jno\u015bci z reklam\u0105 w prasie, umieszczono makiet\u0119 pokr\u0119t\u0142a zegarka, kt&oacute;re obrazuje g\u0142&oacute;wn\u0105 cech\u0119 produktu &#8211; mo\u017cliwo\u015b\u0107 regulacji czasu prania.<\/p>\n<p>Ekspozycja promuj\u0105ca pralk\u0119 Electrolux Time Manager zosta\u0142a zaprojektowana i zrealizowana przez agencj\u0119 CAM Media, a zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy ZenithOptimedia.<\/p>\n","protected":false},"excerpt":{"rendered":"Jest ponad 1200 razy wi\u0119ksza od zwyk\u0142ej pralki. Ma wysoko\u015b\u0107 5 pi\u0119ter. Wida\u0107 j\u0105 z odleg\u0142o\u015bci kilkuset metr&oacute;w.","protected":false},"author":1,"featured_media":44678,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[856,1471,250],"class_list":{"0":"post-44677","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-cam-media","9":"tag-electrolux","10":"tag-zenithoptimedia","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=44677"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44677\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/44678"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=44677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=44677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=44677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}