{"id":44675,"date":"2008-10-22T16:37:47","date_gmt":"2008-10-22T14:37:47","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/praktyczny-puls-biznesu\/"},"modified":"2008-10-22T16:37:47","modified_gmt":"2008-10-22T14:37:47","slug":"praktyczny-puls-biznesu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/praktyczny-puls-biznesu.html","title":{"rendered":"Praktyczny Puls Biznesu"},"content":{"rendered":"<p>Celem dzia\u0142a\u0144 promocyjnych jest zaakcentowanie wprowadzanych zmian, m.in. po\u0142\u0105czenia news&oacute;w z u\u017cyteczno\u015bci\u0105, czyli dostarczenia czytelnikowi wniosk&oacute;w, kt&oacute;re b\u0119d\u0105 prezentowane w formie 12 narz\u0119dzi. Jednocze\u015bnie tytu\u0142 wprowadza system 12 ikon graficznych przyporz\u0105dkowanych poszczeg&oacute;lnym narz\u0119dziom, kt&oacute;re u\u0142atwi\u0105 odszukanie wskaz&oacute;wek.<\/p>\n<p>Motywem reklamy prasowej jest scyzoryk-niezb\u0119dnik, a jej has\u0142o reklamowe brzmi: &#8222;Puls Biznesu &#8211; praktyczny z ka\u017cdej strony&#8221;. <\/p>\n<p>Akcja obecna b\u0119dzie w mediach w\u0142asnych wydawcy (Puls Biznesu i pb.pl), w prasie (Forbes, Newsweek, Wprost, Harvard Business Review, Warsaw Business Journal, Manager Magazin, Murator, Dobre Wn\u0119trze) i internecie. Autorem projektu jest Kasper Skirgaj\u0142\u0142o-Krajewski, dyrektor artystyczny wydawnictwa.<\/p>\n","protected":false},"excerpt":{"rendered":"Puls Biznesu rozpoczyna kampani\u0119 reklamow\u0105 promuj\u0105c\u0105 zmiany w tytule.","protected":false},"author":1,"featured_media":44676,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[434],"class_list":{"0":"post-44675","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-puls-biznesu","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=44675"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44675\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/44676"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=44675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=44675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=44675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}