{"id":44659,"date":"2008-10-23T10:41:07","date_gmt":"2008-10-23T08:41:07","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/557-mln-zl-na-reklame-w-prasie-we-wrzesniu\/"},"modified":"2008-10-23T10:41:07","modified_gmt":"2008-10-23T08:41:07","slug":"557-mln-zl-na-reklame-w-prasie-we-wrzesniu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/prasa\/557-mln-zl-na-reklame-w-prasie-we-wrzesniu.html","title":{"rendered":"557 mln z\u0142 na reklam\u0119 w prasie we wrze\u015bniu"},"content":{"rendered":"<p>Jak wynika z danych firmy <a rel=\"nofollow noopener\" href=\"http:\/\/www.expert-monitor.pl\" target=\"_blank\">Expert Monitor,<\/a> wi\u0119kszo\u015b\u0107 tygodnik&oacute;w osi\u0105gn\u0119\u0142a w minionym miesi\u0105cu mniejsze zyski z reklam w stosunku do analogicznego okresu ub.r.<\/p>\n<p>Z tygodnik&oacute;w opinii najwi\u0119cej zarobi\u0142a Polityka &#8211; 11,06 mln z\u0142 (spadek o 4,4 proc. w stosunku do wrze\u015bnia 2007 roku). Na drugim miejscu uplasowa\u0142 si\u0119 Newsweek Polska z 10,32 mln z\u0142 zysku (mniej o 8,56 proc.) a tu\u017c za nim Wprost, kt&oacute;ry uzyska\u0142 wp\u0142ywy z reklam r&oacute;wne 9,03 mln z\u0142 (spadek o ponad 31 proc.).<\/p>\n<p>Najwi\u0119cej na reklamach zarobi\u0142 Tele Tydzie\u0144, kt&oacute;rego wp\u0142ywy we wrze\u015bniu br. wynios\u0142y 11,38 mln z\u0142 &#8211; o 69,28 proc. wi\u0119cej ni\u017c rok wcze\u015bniej.<\/p>\n<p>Z magazyn&oacute;w dla kobiet najwi\u0119ksze wp\u0142ywy reklamowe osi\u0105gn\u0119\u0142a Viva &#8211; 8,19 mln z\u0142, co stanowi wzrost o 16,12 proc. w por&oacute;wnaniu z wrze\u015bniem 2007 roku. Przyjaci&oacute;\u0142ka uzyska\u0142a 5,95 mln z\u0142 (wzrost o 27,30 proc.) a Tw&oacute;j Styl &#8211; 4,84 mln z\u0142.<\/p>\n<p>W\u015br&oacute;d dziennik&oacute;w w ubieg\u0142ym miesi\u0105cu najwi\u0119cej zarobi\u0142a Gazeta Wyborcza &#8211; 97,32 mln z\u0142 (wynik zbli\u017cony do zesz\u0142orocznego) oraz Polska &#8211; 29,87 mln z\u0142. Na trzecim miejscu z kwot\u0105 19,13 mln z\u0142 (o 3,57 proc. wi\u0119cej ni\u017c rok wcze\u015bniej) znalaz\u0142 si\u0119 Dziennik.<\/p>\n<p>Z tabloid&oacute;w najwi\u0119ksze zyski z reklam odnotowa\u0142 Fakt &#8211; 17,43 mln z\u0142, kt&oacute;ry utrzyma\u0142 zesz\u0142oroczny poziom wp\u0142yw&oacute;w. Super Express zarobi\u0142 8,96 mln z\u0142 (o 15,56 proc. mniej ni\u017c przed rokiem).<\/p>\n","protected":false},"excerpt":{"rendered":"We wrze\u015bniu br. wp\u0142ywy reklamowe magazyn&oacute;w wynios\u0142y 224 mln z\u0142, a dziennik&oacute;w 257 mln z\u0142.","protected":false},"author":1,"featured_media":44660,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9673],"tags":[1836],"class_list":{"0":"post-44659","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-prasa","8":"tag-expert-monitor","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=44659"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44659\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/44660"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=44659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=44659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=44659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}