O wyborze SocialUp! w konkursie ofert zadecydowa\u0142y kreatywne pomys\u0142y i nieszablonowe podej\u015bcie do tematu sera i serowarstwa.<\/p>\n
W ramach wspó\u0142pracy marka opracuje jednolit\u0105 strategi\u0119 obecno\u015bci Serenady i Old Poland w portalu Facebook.com, uwzgl\u0119dniaj\u0105c w szczególno\u015bci komunikacj\u0119 na dwóch profilach klienta: Kocham sery: http:\/\/www.facebook.com\/KochamSery<\/a> oraz Serenada: http:\/\/www.facebook.com\/serenadasery<\/a>.<\/p>\n Obs\u0142uga dzia\u0142a\u0144 w mediach spo\u0142eczno\u015bciowych obejmie prowadzenie i moderowanie profilu, zarz\u0105dzanie ca\u0142o\u015bci\u0105 kampanii reklamowej, a tak\u017ce skuteczne anga\u017cowanie klientów, buduj\u0105ce lojalno\u015b\u0107 wobec marek.<\/p>\n Istotnym elementem wspó\u0142pracy b\u0119dzie ukierunkowanie strategii na pozyskanie nowej, nieeksploatowanej dotychczas grupy docelowej, na któr\u0105 otworzy\u0142 si\u0119 producent.<\/p>\n SocialUp! rozpocz\u0105\u0142 te\u017c prac\u0119 nad dedykowanymi aplikacjami promocyjnymi i konkursowymi, które wspomog\u0105 realizacj\u0119 celów sprzeda\u017cowych Spó\u0142dzielni Mleczarskiej Spomlek, w\u0142a\u015bciciela obu marek.<\/p>\n","protected":false},"excerpt":{"rendered":"Spó\u0142dzielnia Mleczarska Spomlek powierzy\u0142a Social Up! opiek\u0119 nad markami Serenada i Old Poland.","protected":false},"author":1,"featured_media":4440,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[929],"class_list":{"0":"post-4439","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-socialup","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/4439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=4439"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/4439\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/4440"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=4439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=4439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=4439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}