{"id":44374,"date":"2008-10-31T14:49:13","date_gmt":"2008-10-31T13:49:13","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/peroni-w-iphonie\/"},"modified":"2008-10-31T14:49:13","modified_gmt":"2008-10-31T13:49:13","slug":"peroni-w-iphonie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/peroni-w-iphonie.html","title":{"rendered":"Peroni w iPhonie"},"content":{"rendered":"<p>przygotowa\u0142a ods\u0142on\u0119 akcji, skierowan\u0105 do u\u017cytkwnik&oacute;w iPhon&oacute;w.<\/p>\n<p>Grup\u0105 docelow\u0105 dzia\u0142a\u0144 s\u0105 osoby postrzegane jako liderzy opinii, do kt&oacute;rych trudno dotrze\u0107 poprzez media masowe.<\/p>\n<p>Dzia\u0142ania promocyjne obecne b\u0119d\u0105 w portalach informacyjnych (Onet.pl, WP.pl) tylko w przegl\u0105darkach telefon&oacute;w iPhone.<\/p>\n<p>Pomys\u0142odawc\u0105 projektu jest dom mediowy Starcom. Kreacj\u0119 na potrzeby komunikacji w iPhone&rsquo;ach przygotowuje agencja Connect Polska a autorem g\u0142&oacute;wnej linii kreatywnej kampanii &#8222;La Dolce Vita&#8221; jest londy\u0144ska agencja The Bank.<\/p>\n","protected":false},"excerpt":{"rendered":"Marka piwa Peroni, w ramach dzia\u0142a\u0144 prowadzonych w obr\u0119bie platformy komunikacyjnej La Dolce Vita,&#8230;","protected":false},"author":1,"featured_media":44375,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[426,377],"class_list":{"0":"post-44374","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-iphone","9":"tag-starcom","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=44374"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44374\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/44375"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=44374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=44374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=44374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}