{"id":44338,"date":"2008-11-03T12:16:08","date_gmt":"2008-11-03T11:16:08","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-wizerunkowa-marki-paola\/"},"modified":"2008-11-03T12:16:08","modified_gmt":"2008-11-03T11:16:08","slug":"kampania-wizerunkowa-marki-paola","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampania-wizerunkowa-marki-paola.html","title":{"rendered":"Kampania wizerunkowa marki Paola"},"content":{"rendered":"<p>Celem kampanii jest zbudowanie emocjonalnego wizerunku marki, opartego na tradycji domowych syrop&oacute;w. Dlatego now\u0105 twarz\u0105 marki jest babcia Paola, uosobienie prawdziwej babci, tradycyjnej, dbaj\u0105cej o ognisko domowe.<\/p>\n<p>Film reklamowy, stworzony przy u\u017cyciu klasycznej animacj, i zosta\u0142 wyprodukowany w Bielsku Bia\u0142ej.<\/p>\n<p>Spot zostanie wyemitowany w stacjach TVP1, TVP2, TVN i Polsacie. Natomiast layouty prasowe uka\u017c\u0105 si\u0119 w prasie handlowej.<\/p>\n<p>Wsparciem reklamowym s\u0105 materia\u0142y BTL (plakaty, POS).<\/p>\n<p>Agencja Schulz zosta\u0142a wybrana do obs\u0142ugi marki Paola w ramach przetargu, w kt&oacute;rym pokona\u0142a m.in. agencje Young&amp;Rubicam i Just.<\/p>\n<p>Za planowanie i zakup medi&oacute;w dla kampanii odpowiada dom mediowy MindShare Polska.<\/p>\n","protected":false},"excerpt":{"rendered":"Rusza nowa kampania wizerunkowa syrop&oacute;w Paola. B\u0119dzie komunikowana g\u0142&oacute;wnie za po\u015brednictwem telewizji i prasy bran\u017cowej.","protected":false},"author":1,"featured_media":44339,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[85,2405],"class_list":{"0":"post-44338","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mindshare","9":"tag-schulz","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=44338"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44338\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/44339"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=44338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=44338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=44338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}