{"id":44324,"date":"2008-11-03T13:44:48","date_gmt":"2008-11-03T12:44:48","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/axa-ubezpiecza-nowe-samochody\/"},"modified":"2008-11-03T13:44:48","modified_gmt":"2008-11-03T12:44:48","slug":"axa-ubezpiecza-nowe-samochody","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/axa-ubezpiecza-nowe-samochody.html","title":{"rendered":"Axa ubezpiecza nowe samochody"},"content":{"rendered":"<p>Oferta skierowana jest do os&oacute;b zainteresowanych zakupem nowego samochodu w salonie dealerskim i ma by\u0107 alternatyw\u0105 dla ubezpiecze\u0144 oferowanych w pakietach wraz z samochodem.<\/p>\n<p>Celem kampanii jest zwr&oacute;cenie uwagi klient&oacute;w na korzy\u015bci p\u0142yn\u0105ce z oddzielnego kupowania ubezpieczenia. Reklama ma zach\u0119ci\u0107 kierowc&oacute;w do sprawdzenia ceny i zakresu ubezpieczenia nowego samochodu w Axa Ubezpieczenia za po\u015brednictwem infolinii oraz strony internetowej.<\/p>\n<p>W ramach kampanii agencja przygotowa\u0142a og\u0142oszenie prasowe z wykorzystaniem ilustracji Bartka Minkiewicza.<\/p>\n<p>Za opracowanie strategii i przygotowanie kreacji odpowiedzialna jest agencja TBWA. Za planowanie i zakup medi&oacute;w odpowiedzialny jest dom mediowy Media Direction OMD.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a nowa kampania prasowa Axa Ubezpieczenia, kt&oacute;ra zach\u0119ca kierowc&oacute;w do ubezpieczenia swojego nowego samochodu.","protected":false},"author":1,"featured_media":44325,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[991,906,303],"class_list":{"0":"post-44324","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-axa","9":"tag-media-direction-omd","10":"tag-tbwa","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=44324"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44324\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/44325"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=44324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=44324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=44324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}