{"id":44290,"date":"2008-11-04T11:38:17","date_gmt":"2008-11-04T10:38:17","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/zimowa-swiezosc-od-naleczowianki\/"},"modified":"2008-11-04T11:38:17","modified_gmt":"2008-11-04T10:38:17","slug":"zimowa-swiezosc-od-naleczowianki","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/zimowa-swiezosc-od-naleczowianki.html","title":{"rendered":"Zimowa \u015bwie\u017co\u015b\u0107 od Na\u0142\u0119czowianki"},"content":{"rendered":"<p>Nowe materia\u0142y POS nawi\u0105zuj\u0105 do letniej kampanii reklamowej &#8222;A\u017c pi\u0107 si\u0119 chce&#8221;, a ich bohaterem jest \u0142o\u015b, dobrze znany z telewizyjnych spot&oacute;w reklamowych Na\u0142\u0119czowianki.<\/p>\n<p>Zimowa wizualizacja utrzymana jest w mro\u017anej, niebieskiej kolorystyce z elementami \u015bnie\u017cnej bieli. Dzi\u0119ki temu podkre\u015bla atrybuty marki, takie jak: naturalno\u015b\u0107 i \u015bwie\u017co\u015b\u0107. Wizerunek \u0142osia oddaje warto\u015bci emocjonalne marki: rado\u015b\u0107 \u017cycia i pozytywna energia. <\/p>\n<p>Dzia\u0142anie obecne b\u0119d\u0105 m.in. na plakatach, tackach, owijkach. Zadaniem materia\u0142&oacute;w umieszczanych w punktach sprzeda\u017cy jest wyr&oacute;\u017cnienie produkt&oacute;w na sklepowych p&oacute;\u0142kach.<\/p>\n<p>Za kreacj\u0119 kampanii odpowiedzialna jest agencja DDB Warszawa.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Zim\u0105 pi\u0107 si\u0119 chce&#8221; to has\u0142o rozpoczynaj\u0105cej si\u0119 kampanii  Na\u0142\u0119czowianki w punktach sprzeda\u017cy.","protected":false},"author":1,"featured_media":44291,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[472],"class_list":{"0":"post-44290","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-ddb","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=44290"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44290\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/44291"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=44290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=44290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=44290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}