{"id":44274,"date":"2008-11-04T15:14:00","date_gmt":"2008-11-04T14:14:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/codemedia-zdradza-recepture-mojito\/"},"modified":"2008-11-04T15:14:00","modified_gmt":"2008-11-04T14:14:00","slug":"codemedia-zdradza-recepture-mojito","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/codemedia-zdradza-recepture-mojito.html","title":{"rendered":"Codemedia zdradza receptur\u0119 Mojito"},"content":{"rendered":"<p>Celem dzia\u0142a\u0144 jet promocja konkursu i strony Originalmojito.pl. Ponadto kampania ma na celu propagowanie kultury picia drink&oacute;w oraz edukacj\u0119 w zakresie przygotowania i receptury drinka mojito.<\/p>\n<p>Grup\u0105 docelow\u0105 dzia\u0142a\u0144 s\u0105 osoby w wieku 21-30 lat, kt&oacute;re odwiedzaj\u0105 kluby, dyskoteki i restauracje.<\/p>\n<p>G\u0142&oacute;wnym elementem promocji jest kampania online prowadzona z wykorzystaniem targetowania behawioralnego. Emisja form graficznych w portalach odbywa si\u0119 do os&oacute;b z budowanego profilu behawiorystycznego. Ca\u0142\u0105 akcj\u0119 wspieraj\u0105 tak\u017ce kupony z kodami SMS-owymi dystrybuowane przez Bacardi. <\/p>\n<p>Na przygotowanej przez agencj\u0119 XRS Nowe Media stronie, internautom<br \/>\nproponowana jest zabawa w postaci quizu zwi\u0105zanego z doborem sk\u0142adnik&oacute;w<br \/>\ndrinka. Jednocze\u015bnie prowadzone s\u0105 dwa konkursy &#8211; na projekt graficzny reklamy Mojito (do wygrania MacBooki i wycieczka do Puerto Rico) oraz konkurs SMS-owy (codziennie do wygrania s\u0105 iPody). <\/p>\n<p>Realizacj\u0105 techniczna konkursu mobilnego nadzorowana jest przez agencj\u0119 marketingu mobilnego one2tribe. Opracowanie strategii komunikacji online, planowanie i zakup medi&oacute;w, opracowanie i koordynacja akcji w kanale mobilnym nale\u017ca\u0142a do Codemedia.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kolejna ods\u0142ona kampanii Originalmojito.pl dla marki Bacardi.","protected":false},"author":1,"featured_media":44275,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[406],"class_list":{"0":"post-44274","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-codemedia","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=44274"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44274\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/44275"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=44274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=44274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=44274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}