{"id":44228,"date":"2008-11-05T16:02:46","date_gmt":"2008-11-05T15:02:46","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/leroy-merlin-swietuje\/"},"modified":"2008-11-05T16:02:46","modified_gmt":"2008-11-05T15:02:46","slug":"leroy-merlin-swietuje","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/leroy-merlin-swietuje.html","title":{"rendered":"Leroy Merlin \u015bwi\u0119tuje"},"content":{"rendered":"<p>&#8222;\u015awi\u0119to Majsterkowicza&#8221; jest akcj\u0105, kt&oacute;ra corocznie odbywa si\u0119 w sieci hipermarket&oacute;w budowlano &#8211; dekoracyjnych Leroy Merlin.<\/p>\n<p>Koncepcja kreatywna, na podstawie kt&oacute;rej powsta\u0142y spoty, opiera si\u0119 na animacji zdj\u0119ciowej, pokazuj\u0105cej ludzi, przygotowuj\u0105cych si\u0119 do odbywaj\u0105cego si\u0119 &#8222;\u015awi\u0119ta Majsterkowicza&#8221;. <\/p>\n<p>Spoty zostan\u0105 wyemitowane w dw&oacute;ch wersjach 30-sekundowych oraz jednej 15-sekundowej.<\/p>\n<p>Kampani\u0119 telewizyjn\u0105 uzupe\u0142ni\u0105 billboardy, przygotowane przez Gutenberg On line, oraz kampania internetowa, autorstwa Internet Designers. Media do kampanii zaplanowa\u0142 i zakupi\u0142 MediaDirection OMD.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja reklamowa Brainshop U-boot zrealizowa\u0142a spoty telewizyjne,\npromuj\u0105ce akcj\u0119 handlow\u0105 &#8222;\u015awi\u0119to Majsterkowicza&#8221;.","protected":false},"author":1,"featured_media":44229,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1447,2484,906],"class_list":{"0":"post-44228","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-brainshop-u-boot","9":"tag-internet-designers","10":"tag-media-direction-omd","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=44228"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44228\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/44229"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=44228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=44228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=44228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}