{"id":44180,"date":"2008-11-06T15:11:15","date_gmt":"2008-11-06T14:11:15","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pompidou-odswieza-wizerunek-fabryki-trzciny\/"},"modified":"2008-11-06T15:11:15","modified_gmt":"2008-11-06T14:11:15","slug":"pompidou-odswieza-wizerunek-fabryki-trzciny","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/pompidou-odswieza-wizerunek-fabryki-trzciny.html","title":{"rendered":"Pompidou od\u015bwie\u017ca wizerunek Fabryki Trzciny"},"content":{"rendered":"<p>Pierwszym etapem wsp&oacute;\u0142pracy jest od\u015bwie\u017cenie logotypu i materia\u0142&oacute;w ID. <\/p>\n<p>Ponadto, z okazji 5-lecia CAFT, powsta\u0142 znak graficzny i headline komunikuj\u0105cy dzia\u0142ania urodzinowe &#8211; &#8222;Dzi\u0119kujemy za 5 lat inspiracji&#8221;.<\/p>\n<p>Od\u015bwie\u017cony logotyp zachowa\u0142 kszta\u0142t budynku Fabryki Trzciny. Integraln\u0105 cz\u0119\u015bci\u0105 identyfikacji zosta\u0142a nowa czcionka. Masywna i mocna forma znaku graficznego ma oddawa\u0107 postindustrialny charakter wn\u0119trza fabryki.<\/p>\n<p>Dla sp&oacute;jnej identyfikacji graficznej powsta\u0142 nowy manual materia\u0142&oacute;w. W jego sk\u0142ad wszed\u0142 specjalny kod kolorystyczny oparty na pi\u0119ciu kontrastowych barwach, stosowanych wymiennie we wszystkich materia\u0142ach. <\/p>\n<p>CAFT jest na etapie wdra\u017cania nowych materia\u0142&oacute;w identyfikacyjnych.<\/p>\n","protected":false},"excerpt":{"rendered":"Butik kreatywny Pompidou opracowa\u0142 now\u0105 strategi\u0119 wizerunkow\u0105 dla Centrum Artystycznego Fabryka Trzciny.","protected":false},"author":1,"featured_media":44181,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1034],"class_list":{"0":"post-44180","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-pompidou","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=44180"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44180\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/44181"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=44180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=44180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=44180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}