{"id":44158,"date":"2008-11-07T00:27:00","date_gmt":"2008-11-06T23:27:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/rynek-reklamy-online-w-polsce-rosnie\/"},"modified":"2008-11-07T00:27:00","modified_gmt":"2008-11-06T23:27:00","slug":"rynek-reklamy-online-w-polsce-rosnie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/rynek-reklamy-online-w-polsce-rosnie.html","title":{"rendered":"Rynek reklamy online w Polsce ro\u015bnie"},"content":{"rendered":"<p>Warto\u015b\u0107 wydatk&oacute;w na&nbsp;reklam\u0119 online wynios\u0142a w&nbsp;pierwszym p&oacute;\u0142roczu 2008 r. 531 mln z\u0142 w por&oacute;wnaniu do 339 mln z\u0142, odnotowanych w&nbsp;po\u0142owie ubieg\u0142ego roku.<\/p>\n<p>W pierwszej po\u0142owie 2008 roku do dominuj\u0105cych form reklamy internetowej nale\u017ca\u0142a reklama graficzna z 36 proc. udzia\u0142em w rynku, reklama w wyszukiwarkach (26 proc.) oraz og\u0142oszenia drobne (22 proc.).<\/p>\n<p>W por&oacute;wnaniu z pierwsz\u0105 po\u0142ow\u0105 2007 r. reklama graficzna utrzyma\u0142a swoj\u0105 dominuj\u0105c\u0105 pozycj\u0119, chocia\u017c jej udzia\u0142 w rynku spad\u0142 o 5 proc. Tendencj\u0119 wzrostow\u0105 odnotowa\u0142 segment og\u0142osze\u0144 drobnych (+2 proc.), reklama w wyszukiwarkach (+7 proc.) oraz e-mail marketing (+1 proc.).<\/p>\n<p>W uj\u0119ciu sektorowym najaktywniejszy na naszym rynku na polu reklamy online w pierwszym p&oacute;\u0142roczu 2008 r. okaza\u0142 si\u0119 sektor finansowy (12 proc. rynku), telekomunikacyjny (11 proc.), motoryzacyjny (10 proc.), bran\u017ca medi&oacute;w i rozrywki (7 proc.) oraz handlowa (4 proc.).<\/p>\n<p>Badanie AdEx jest przeprowadzane wsp&oacute;lnie przez Interactive Advertising Bureau Polska (IAB) oraz&nbsp;firm\u0119 PricewaterhouseCoopers.<\/p>\n","protected":false},"excerpt":{"rendered":"Badanie rynku reklamy internetowej AdEx wskazuje na 57 proc. wzrost wydatk&oacute;w na&nbsp;reklam\u0119 online w&nbsp;pierwszej po\u0142owie 2008 r.","protected":false},"author":1,"featured_media":44159,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[137,1051],"class_list":{"0":"post-44158","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-iab","9":"tag-pricewaterhousecoopers","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=44158"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44158\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/44159"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=44158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=44158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=44158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}