{"id":44144,"date":"2008-11-07T12:25:06","date_gmt":"2008-11-07T11:25:06","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-telewizyjna-etopiryny\/"},"modified":"2008-11-07T12:25:06","modified_gmt":"2008-11-07T11:25:06","slug":"kampania-telewizyjna-etopiryny","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/kampania-telewizyjna-etopiryny.html","title":{"rendered":"Kampania telewizyjna Etopiryny"},"content":{"rendered":"<p>Celem kampanii jest zainteresowanie nowych u\u017cytkownik&oacute;w mark\u0105 Etopiryna. Temu celowi s\u0142u\u017cy m.in. nowe opakowanie produktu.<\/p>\n<p>Akcja jest skierowana do m\u0142odszej ni\u017c dotychczas grupy docelowej &#8211; do tej pory by\u0142y ni\u0105 kobiety w wieku powy\u017cej 45 lat, obecnie s\u0105 to kobiety w wieku 35-50 lat.<\/p>\n<p>Najnowsza kampania marki, podobnie jak poprzednie, odwo\u0142uje si\u0119 do postaci Go\u017adzikowej, &#8222;specjalistki&#8221; od u\u015bmierzania b&oacute;lu g\u0142owy.<\/p>\n<p>Kampania b\u0119dzie komunikowana w stacjach: TVN, Polsat i TVP.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Change Communications przygotowa\u0142a telewizyjn\u0105 kampani\u0119 reklamow\u0105 tabletek od b&oacute;lu g\u0142owy Etopiryna.","protected":false},"author":1,"featured_media":44145,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[933],"class_list":{"0":"post-44144","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-change-integrated","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=44144"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44144\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/44145"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=44144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=44144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=44144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}