{"id":44080,"date":"2008-11-12T13:19:32","date_gmt":"2008-11-12T12:19:32","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/osiedle-europejskie-z-demo-effective-launching\/"},"modified":"2008-11-12T13:19:32","modified_gmt":"2008-11-12T12:19:32","slug":"osiedle-europejskie-z-demo-effective-launching","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/osiedle-europejskie-z-demo-effective-launching.html","title":{"rendered":"Osiedle Europejskie z Demo Effective Launching"},"content":{"rendered":"<p>Podstaw\u0105 strategii i motywem przewodnim nowej kampanii jest liczba 7, kt&oacute;ra symbolizuje 7 rocznic\u0119 powstania dewelopera i nawi\u0105zuje r&oacute;wnocze\u015bnie do wcze\u015bniejszej akcji promocyjnej &#8222;Europejskie Limited Edition &#8211; 7 proc. rabatu na 7 urodziny osiedla&#8221;.<\/p>\n<p>W komunikacji, kt&oacute;rej has\u0142o brzmi &#8222;Osiedle z wizj\u0105&#8221; zaprezentowanych zosta\u0142o 7 filar&oacute;w wizji Osiedla Europejskiego. Ma to zwr&oacute;ci\u0107 uwag\u0119 nabywc&oacute;w na nowy standard w projektowaniu i budowaniu osiedli.<\/p>\n<p>Ka\u017cdego miesi\u0105ca, od listopada 2008 r. do maja 2009 r., komunikaty reklamowe b\u0119d\u0105 kolejno prezentowa\u0107 jeden z siedmiu &#8222;filar&oacute;w&#8221; standardu nowoczesnego budownictwa mieszkaniowego.<\/p>\n<p>Dzia\u0142ania reklamowe obejmuj\u0105 lokaln\u0105 pras\u0119 (m.in. Gazet\u0119 Wyborcz\u0105 w Krakowie, Dziennik Polski, KRN) i internet.<\/p>\n<p>Media zaplanowa\u0142 i zakupi\u0142 dom mediowy Pro Media House. Kreacj\u0119 przygotowa\u0142a agencja Demo Effective Launching.<\/p>\n","protected":false},"excerpt":{"rendered":"Demo Effective Launching realizuje kampani\u0119 wizerunkowo &#8211; handlow\u0105 dla marki Osiedle Europejskie, inwestycji sp&oacute;\u0142ki Novo Maar.","protected":false},"author":1,"featured_media":44081,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1069,2737],"class_list":{"0":"post-44080","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-demo-effective-launching","9":"tag-novo-maar","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=44080"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44080\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/44081"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=44080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=44080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=44080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}