{"id":44062,"date":"2008-11-12T15:29:15","date_gmt":"2008-11-12T14:29:15","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/axn-promuje-nowe-seriale\/"},"modified":"2008-11-12T15:29:15","modified_gmt":"2008-11-12T14:29:15","slug":"axn-promuje-nowe-seriale","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/axn-promuje-nowe-seriale.html","title":{"rendered":"AXN promuje nowe seriale"},"content":{"rendered":"<p>Dzia\u0142ania promocyjne b\u0119d\u0105 wspiera\u0107 nowe seriale na antenie AXN, takie jak np. &#8222;Deadwood&#8221; czy &#8222;Napi\u0119tnowany&#8221; oraz kontynuacje znanych ju\u017c wcze\u015bniej pozycji m.in. &#8222;Medium&#8221;, &#8222;Zab&oacute;jcze umys\u0142y&#8221; oraz &#8222;CSI: Kryminalne zagadki Miami&#8221;.<\/p>\n<p>Na potrzeby kampanii przygotowano materia\u0142y prasowe i internetowe. Trzonem aktywno\u015bci prasowych zosta\u0142y TV-guide&#8217;y, dodatkowo obecno\u015b\u0107 w prasie wzmocniono m.in. tytu\u0142ami prasy lifestyle (Gala, Party, Show), tygodnikami opinii (Polityka, Forum, Przekr&oacute;j) oraz pras\u0105 hobbystyczn\u0105 (Auto \u015awiat, Komputer \u015awiat, CD Action). Layouty do kampanii zosta\u0142y przygotowane we w\u0142asnym zakresie.<\/p>\n<p>Kampania internetowa obejmie dzia\u0142ania buzz-marketingowe na forach internetowych, witrynach spo\u0142eczno\u015bciowych oraz serwisach lifestylowych. Dodatkowo w planie uj\u0119te s\u0105 wortale o tematyce rozrywkowej i filmowej, regularna kampania bazowa\u0107 b\u0119dzie na formatach video.<br \/>&nbsp;<br \/>Kampania potrwa do po\u0142owy grudnia. Prasa zosta\u0142a zaplanowana przy wsp&oacute;\u0142pracy z domem mediowym Maxus a za internet odpowiada agencja Adv.pl.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kampania reklamowa nowej ram&oacute;wki kana\u0142u AXN.","protected":false},"author":1,"featured_media":44063,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1444,553,1171],"class_list":{"0":"post-44062","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-adv-pl","9":"tag-axn","10":"tag-maxus","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=44062"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44062\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/44063"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=44062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=44062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=44062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}