{"id":44032,"date":"2008-11-13T10:42:49","date_gmt":"2008-11-13T09:42:49","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/salt-pepper-dla-bankow-spoldzielczych\/"},"modified":"2008-11-13T10:42:49","modified_gmt":"2008-11-13T09:42:49","slug":"salt-pepper-dla-bankow-spoldzielczych","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/salt-pepper-dla-bankow-spoldzielczych.html","title":{"rendered":"Salt &#038; Pepper dla Bank\u00f3w Sp\u00f3\u0142dzielczych"},"content":{"rendered":"<p>Celem kampanii jest wzmocnienie wizerunku Bank&oacute;w Sp&oacute;\u0142dzielczych. Nowo utworzony brand claim &#8222;Zaufaj najbli\u017cszym. Z nami zawsze bezpiecznie&#8221; k\u0142adzie nacisk na kluczowe cechy marki.<\/p>\n<p>Adresatami kampanii s\u0105 g\u0142&oacute;wnie m\u0142odzi mieszka\u0144cy wsi oraz ma\u0142ych i \u015brednich miejscowo\u015bci, kt&oacute;rzy do tej pory nie korzystali z us\u0142ug Bank&oacute;w Sp&oacute;\u0142dzielczych.<\/p>\n<p>Kompleksowa akcja komunikacyjna obejmuje telewizj\u0119 i radio.<\/p>\n<p>Kampanii towarzysz\u0105 materia\u0142y BTL (ulotki, plakaty i standy), utrzymane w zielonym kodzie kolorystycznym, maj\u0105ce na celu wzmocnienie brandingu.<\/p>\n<p>Specjalnie do cel&oacute;w kampanii zaprojektowano stron\u0119 internetow\u0105.<\/p>\n<p>Za zakup i planowanie medi&oacute;w odpowiada dom mediowy MindShare.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja reklamowa Salt &amp; Pepper, po wygranym przetargu, przygotowa\u0142a kampani\u0119 reklamow\u0105 dla Bank&oacute;w Sp&oacute;\u0142dzielczych.","protected":false},"author":1,"featured_media":44033,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1009,85,2423],"class_list":{"0":"post-44032","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-banki-spoldzielcze","9":"tag-mindshare","10":"tag-salt-pepper","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=44032"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/44032\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/44033"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=44032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=44032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=44032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}